Creative content and copy writer

Company Description Toyo Kombucha is a sustainable kombucha brand founded by two college friends who were inspired by the drink’s unique taste and health benefits. The company focuses on offering zero-sugar kombucha in India, bringing a healthier alternative to a market dominated by high-end, less nutritious beverages. Toyo Kombucha is committed to sharing kombucha in its purest form at an accessible price point so people can realistically incorporate it into their daily routines. Today, the brand is reaching households across the country, encouraging individuals to take a step toward a better lifestyle through a fizzy glass of good bacteria.
Role Description The Creative Content and Copy Writer is a full-time, on-site role based in the Greater Delhi Area. The person in this role creates compelling brand stories, product descriptions, campaign copy, and social media content that reflect Toyo Kombucha’s mission and voice. Day-to-day responsibilities include brainstorming and developing creative concepts, writing and editing copy for digital and print channels, and collaborating with marketing and design teams on campaigns and packaging. The role also involves conducting audience and market research, maintaining content calendars, ensuring brand consistency across all touchpoints, and supporting community engagement through engaging written content.
Qualifications
Strong skills in creative writing and brand storytelling, with the ability to adapt tone and style for different platforms.
Experience writing marketing and advertising copy for social media, websites, email campaigns, and packaging.
Proficiency in content planning and strategy, including developing ideas that align with brand and campaign objectives.
Excellent grammar, proofreading, and editing skills, with close attention to detail and clarity.
Ability to conduct basic research on audience trends, competitors, and wellness/food & beverage topics.
Comfort collaborating with design and marketing teams, and incorporating feedback into iterations.
Strong written and verbal communication skills in English; Hindi proficiency is an advantage.
Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field, or equivalent practical experience.
Interest in health, wellness, and consumer beverages; prior experience in F&B or consumer brands is a plus.
Ability to work on-site in the Greater Delhi Area, manage multiple projects, and meet deadlines in a fast-paced environment.

Work arrangement
No