Senior Brand Manager; Mars Petcare; Hyderabad

Job Description:
What are we looking for?
MBA with 8 years experience, 2-3 years of digital marketing experience is necessary
2-3 years of sales role is highly beneficial
Looking for digital savvy profiles
Open to FMCG/NON FMCG/Start Ups
What will be your key responsibilities?
Analysis: Consumer & Business
Consumer Insights: Understand the Insights and feed into the brand growth plans
Retail Audit – Monitor market share and distribution by market/brand /channel
Business Intelligence – Monitor market/brands and understand competitive strategies
Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing
Able to evaluate & get learnings from communication and media performance
Portfolio management
Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches.
Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel
Identify key issues and opportunities using consumer insights and data analytics
Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands
Leads communication strategies to build long-term brand equity and growth
Brand Equity
Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability
Drive the Brand Building strategy around pet parent data & consumer insights
Develop efficient models across media to maximize ROI of media activities on digital
Digital commerce
Partner with Dcom internal team and external customers to drive brand agenda
Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre
Stakeholder Management
Aligns key internal (local and global) and external stakeholders to portfolio growth plan
Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization)
Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication)
Effectively manage project teams to deliver key projects on time and in full
Motivates & manages cross-functional teams to achieve high connection and engagement
Takes personal responsibility for own and team performance
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.