Search Engine Optimization Executive

Prockured is a B2B e-commerce platform focused on delivering a seamless online shopping experience. We are looking for an SEO professional to strengthen our organic visibility, improve search performance, and support sustainable business growth.
About the Role:
Prockured is looking for an experienced and data-driven SEO Executive to manage and improve the organic performance of our e-commerce platform.
The ideal candidate should have strong practical knowledge of technical SEO, on-page SEO, off-page SEO, keyword research, analytics, and e-commerce SEO. The candidate should be comfortable working with SEO data, identifying growth opportunities, and implementing strategies to improve rankings, organic traffic, and conversions.
Key Responsibilities
Conduct regular technical SEO audits and identify website issues
Monitor website crawlability, indexing, Core Web Vitals, page speed and mobile performance
Manage XML sitemaps, robots.txt, redirects, canonical tags and schema markup
Perform keyword research, keyword mapping and competitor analysis
Identify keyword gaps and new organic growth opportunities
Optimise product pages, category pages, landing pages and website content
Optimise meta titles, meta descriptions, headings, URLs, images and internal linking
Develop and implement on-page SEO strategies
Plan and execute off-page SEO and link-building activities
Monitor backlinks and maintain a healthy backlink profile
Work closely with content, design and development teams for SEO implementation
Track keyword rankings, impressions, clicks, CTR, organic traffic, and conversions
Analyse website performance using Google Search Console and GA4
Prepare regular SEO performance reports and provide actionable insights
Monitor competitors and changes in search engine rankings
Stay updated with Google algorithm updates and SEO best practices
Identify technical and content-related opportunities to improve organic visibility
Work on e-commerce SEO strategies for products, brands, and categories
Explore opportunities related to AI Search, Google AI Overviews, AEO, and GEO
Required Skills
2–3 years of hands-on SEO experience
Strong knowledge of Technical SEO, On-Page SEO, and Off-Page SEO
Strong understanding of keyword research and search intent
Good knowledge of Google Search Console
Good knowledge of Google Analytics 4
Working knowledge of Google Tag Manager
Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, or similar platforms
Strong knowledge of Excel or Google Sheets for SEO data analysis
Understanding of Core Web Vitals and website performance
Basic understanding of HTML and CSS
Familiarity with WordPress or similar CMS platforms
Strong analytical and problem-solving skills
Ability to understand SEO data and convert it into actionable strategies
Good communication and coordination skills
Preferred Skills
Experience in e-commerce SEO
Experience working with large product catalogues
Knowledge of schema and structured data
Knowledge of Looker Studio
Understanding of programmatic SEO
Knowledge of AI Search, AEO and GEO
Basic knowledge of SQL, Python, Apps Script, or SEO automation will be an advantage
What We Are Looking For
We are looking for someone who does more than simply track keywords.
The ideal candidate should be able to understand why rankings are increasing or decreasing, identify opportunities through data, and independently suggest and implement improvements.
The candidate should be organised, analytical, proactive and comfortable taking ownership of SEO performance.
How to Apply
Interested candidates can send their updated CV along with examples of previous SEO work, rankings, traffic growth, or case studies to:
Email: connect@prockured.com
Website: store.prockured.com

Work arrangement
No