Retail Merchandising Manager

COMPANY OVERVIEW
HexArmor® is a leader in developing some of the most advanced PPE solutions for your eyes, hands, arms, body and feet. At HexArmor®, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to design innovative, high performance PPE that helps ensure workers return home in the same condition they arrived. Our mission is to provide the protection that makes this possible, for every worker, everywhere.
SUMMARY
The Retail Merchandising Manager will own how the HexArmor brand and products appear across our retail partners' stores. This role directs packaging, placement, and in-store merchandising; serves as the point person for co-op marketing opportunities; and connects the Retail team and Marketing to bring in-store and online retail brand execution to life.
LOCATION
Corporate Headquarters - 640 Leffingwell Ave. NE Grand Rapids, MI 49505. Regular travel to retail accounts as needed.
JOB RESPONSIBILITIES
Brand & Retail Presence
Own how HexArmor products and brand are presented within retail partner stores, including packaging, product placement, and displays
Direct retail packaging direction in partnership with Marketing and Product teams, ensuring compliance with each retailer's packaging and labeling specifications
Ensure brand consistency and visual standards are maintained across every retail touchpoint, in-store and online
Maintain deep familiarity with each retail partner's merchandising guidelines, planogram formats, and reset calendars
Merchandising & Planogram Management
Direct planogram compliance and product placement strategy across assigned retail accounts
Partner with retail buyers and their category managers to secure optimal shelf placement and display opportunities
Coordinate seasonal resets and new product placements in line with each retailer's calendar
Co-op Marketing & Retail Media
Serve as the primary point of contact for co-op marketing opportunities across retail accounts
Identify co-op program requirements and translate them into clear briefs for the Marketing team
Manage co-op budgets, accruals, and claims across retail accounts, tracking spend against plan and reporting on program ROI
Plan and coordinate retail media network (RMN) campaigns with retail partners, aligning digital retail spend with in-store merchandising and promotional priorities
Work directly with Marketing to develop and deliver signage, displays, and promotional materials to retail stores on schedule
Digital Shelf & E-Commerce Content
Own the accuracy and completeness of HexArmor product content on retailers' e-commerce sites, including product detail pages (PDPs), imagery, attributes, and search keywords
Partner with Marketing to develop retailer-specific digital content and ensure consistency across all retail platforms
Monitor online product ratings, reviews, and content errors, and drive timely corrections with retail partners
New Product Launch & Line Review Support
Support new product sell-in and retail line launches (including footwear and upcoming retail product lines) with merchandising strategy, launch materials, and rollout timelines
Prepare merchandising, assortment, and performance materials for retail line reviews and buyer presentations
Coordinate post-launch tracking to validate placement, distribution, and sell-through against launch goals
Retail Data & Performance Reporting
Analyze sales and retail performance data to inform promotional timing and product prioritization recommendations
Track and report on retail KPIs, including sell-through rates, inventory turnover, and co-op/marketing ROI
Leverage syndicated and competitive data (where available) to benchmark category performance and identify share opportunities
Surface retail account trends and opportunities to Retail and Marketing leadership
Cross-Functional Collaboration
Act as the primary liaison between the Retail team and the Marketing team on creative and content needs for stores and retailers' online storefronts
Represent retail account needs and timelines in Marketing planning discussions
Partner closely with the Retail Sales team to align merchandising strategy with broader account goals
Develop sales enablement and point-of-sale materials that equip the Retail Sales team for in-store execution and buyer conversations
REQUIRED QUALIFICATIONS
3–5+ years of experience in retail merchandising, trade marketing, or retail account management, with direct footwear experience (e.g., work boots, safety footwear, lifestyle, or performance footwear at retail)
Working knowledge of planograms, retail merchandising standards, and co-op advertising programs
Strong cross-functional collaboration and communication skills, with experience translating retail requirements into creative briefs
Proficiency with retail POS/sell-through data and Microsoft Office applications
Ability to travel to retail accounts as needed
PREFERRED QUALIFICATIONS
Experience within home improvement, hardware, Farm & Ag, or hard goods retail (Lowe's, Home Depot, Ace, or similar)
Experience working with big-box retail planogram software/systems
Experience with retail media networks (RMN) and digital shelf/e-commerce content management
Background in PPE, safety footwear, or hard goods categories
Experience managing co-op advertising budgets or programs
COMPENSATION
Base Salary and Bonus
HexArmor is proud to be an Equal Opportunity Employer. We are committed to creating a workplace where all individuals are treated with dignity and respect. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law.
At HexArmor, we believe diversity in people and ideas makes us stronger. We are committed to attracting and retaining a diverse employee workforce honoring people’s experiences, perspectives, and cultural backgrounds. As one HexArmor community, we strive to create and maintain a working environment that is welcoming, inclusive, and impartial.
If you require a reasonable accommodation during the application or interview process, please let us know.
** Employment offers are contingent upon an E-Verify check and the successful completion of a pre-employment drug screen and background check **