Marketing Analyst - PR and Communications

PR & Communication – Marketing Analyst – India
Location – Bengaluru, India
Job description
Position Description
Infosys is a global leader in AI first business consulting and technology services. Over 325,000 of our people work to amplify human potential and create the next opportunity for people, businesses, and communities. As navigators of enterprise transformation, we enable businesses in 59 countries to unlock AI value at scale. With over four decades of experience in managing the systems and workings of global enterprises, we accelerate business transformation through our AI-first value framework, deep domain expertise, and our unique ability to orchestrate innovations from our AI-native partner ecosystem. Infosys is recognized as the fastest growing IT services brand globally, committed to being a well-governed, environmentally sustainable partner for our clients where deep talent expertise, in an inclusive workplace, help them navigate their next.
We are looking for an enthusiastic communications professional with fresh ideas and a strong appetite to learn, to join the core PR & Communications team. We are a small, strategic team that looks for new and impactful ways of telling stories that resonate with Infosys and its stakeholders across markets.
This role reports into the PR & Communications Senior Manager. You will take ownership of the team’s reporting, tracking, and day-to-day execution, with guidance and oversight from your leader. You will also support senior team members on stakeholder engagement, media relations, and crisis communications, building the experience to take on more over time.
Responsibilities
Reporting, Tracking and Insights
Prepare and manage regular media coverage reports, dashboards, and campaign performance summaries
Own and maintain internal trackers, including coverage, campaigns, and agency deliverables
Run media and brand monitoring, and flag notable mentions or concerns to the team
Analyse coverage data using analytics tools to surface trends and insights
PR Execution
Draft press releases, media notes, backgrounders, and other content. Provide research and background input for media pitches
Coordinate day-to-day with PR agencies, following up on deliverables and timelines
Track industry, competitor, and media trend updates, and suggest story ideas and news pegs
Manage logistics and materials for press events and research reports
Supporting the Team
Support the team’s engagement with organizational leaders, marketing, and sales teams by preparing materials, tracking actions, and following up
Support the team during crisis and issue situations with research, monitoring, and documentation
Contribute ideas to PR and communications planning
Position Requirements
Education
Degree level qualification in Marketing, Communications, Journalism, PR, or equivalent with strong content and communications skills
Experience
4-6 years of experience in public relations, marketing, communications, or related fields. Agency or media experience is a plus.
Skills Required, Success Factors
Genuine interest in, or working knowledge of, the IT and services industry
Strong willingness to learn and act on feedback
Strong writing skills, with an eye for news pegs and storytelling
Fluent written and spoken English
Familiarity with business use of social media channels
Comfort with numbers: proficient in MS Excel, with experience in analytics tools and building dashboards
Strong organizational and project coordination skills, able to manage multiple workstreams and deadlines
Ability to work in a cross-cultural, global environment
Comfortable working in a hybrid team environment

Work arrangement
Hybrid