Senior Graphic Designer and Video Editor

Bluethread is a new-age fashion house building some of India’s most exciting digital-first brands. We don’t just follow trends — we build brands that move culture.
From handcrafted contemporary fashion to sharp workwear, our portfolio is designed for the modern Indian consumer who wants style, individuality, and substance. Over the past few years, Bluethread has grown rapidly, earning national recognition through Shark Tank India and scaling with a performance-driven, digital-first approach.
We operate at the intersection of design, storytelling, and data — combining strong brand thinking with agile manufacturing and deep online fashion expertise. With in-house production capabilities, strong supply chain control, and responsible practices, we’re building fashion brands that are both aspirational and scalable.
We’re not here to be just another fashion company. We’re here to change how fashion brands are built in India.
Role: Senior Graphic Designer & Video Editor
We’re looking for a senior-level visual creator who can think like a brand owner, execute like a machine, and move at startup speed.
This is not a “just follow briefs” role. You’ll help define how our brands look, feel, and show up across the internet — every scroll, every frame, every campaign.
You should be equally strong in design and video, with the ability to turn ideas into high-quality output fast — without losing sharpness or brand consistency.
What This Role Really Means
You are:
A brand thinker, not just a software operator
Someone who understands that design = communication + conversion
Comfortable in a fast-moving, high-ownership startup environment
Looking for long-term alignment, not short-term task-based work
We work with speed, ambition, and high standards. Hustle, ownership, and reliability are non-negotiable.
Key Responsibilities
Brand & Visual Identity
Maintain and evolve brand visual identity across all platforms
Ensure consistency in fonts, colors, layouts, mood, and storytelling
Translate brand positioning and USPs into strong visual language
Graphic Design (All Touchpoints)
Social media creatives (static posts, carousels, performance ads)
Website banners, landing page visuals, and UI assets
Campaign KV development and launch creatives
Emailers, lookbooks, pitch decks, and marketing collaterals
Video Creation & Editing
Edit high-performing social media videos (Reels, ads, launch films)
Add motion graphics, text, transitions, and visual hooks
Work on both performance-driven and brand storytelling videos
Turn raw content into scroll-stopping, platform-native videos
Creative Direction & Idea Contribution
Bring out-of-the-box ideas that are bold and commercially smart
Contribute to campaign concepts, shoot mood boards, and storytelling
Understand what works visually in fashion, D2C, and digital-first brands
Speed & Execution
Deliver high-quality output under tight timelines
Handle multiple projects without compromising quality
Work closely with marketing, content teams, and founders to move fast
What We’re Looking For (Must-Haves)
Very strong in graphic design fundamentals (layout, typography, color, hierarchy)
Very strong in video editing and motion storytelling
Deep understanding of social-first and performance content
Strong commercial sense — you know what looks good and what sells
Ability to follow brand identity and push it forward
High ownership mindset — you don’t wait to be chased
Comfortable in a fast-paced, high-expectation startup culture
Someone who takes pride in being fast, sharp, and dependable
Who This Role Is NOT For
Someone who prefers slow, process-heavy corporate environments
Someone who needs constant hand-holding
Someone who is “just a designer” and not interested in brand thinking
Who Will Thrive Here
Someone who wants to look back in 2 years and say,
“I helped build the visual identity of a fast-growing fashion brand from the inside.”
If you want, I can make a shorter LinkedIn-optimized version too — this one is the full-power version.

Work arrangement
No