Content Marketing Executive

Responsibilities:
Develop engaging video ad scripts, reels, UGC scripts, and promotional content for performance marketing campaigns across multiple client accounts.
Research client industries, target audiences, competitors, and market trends to develop relevant content ideas.
Create strong hooks, compelling storytelling, and clear calls to action (CTAs) to improve ad engagement and conversions.
Collaborate with performance marketers, creative strategists, designers, and video production teams to execute campaign concepts.
Develop multiple script variations for A/B testing across different audiences, platforms, and campaign objectives.
Adapt scripts for platforms such as Instagram, YouTube, and other digital advertising channels.
Understand campaign objectives, audience pain points, and product USPs to create conversion-focused content.
Review campaign performance and incorporate insights to improve future scripts and creative concepts.
Manage content requirements and deadlines across multiple clients and projects.
Requirements:
1–3 years of experience in content marketing, content strategy, copywriting.
Strong writing, storytelling, and research skills.
Understanding of performance marketing creatives and direct-response advertising.
Ability to write engaging hooks, ad scripts, product-led storytelling, and persuasive CTAs.
Familiarity with short-form video formats, reels, UGC ads, and social media advertising.
Ability to handle multiple client accounts across different industries.
Strong attention to detail, creativity, and the ability to work in a fast-paced agency environment

Work arrangement
No