VIP Manager

About the role
We’re looking for a proactive and commercially driven VIP Manager to establish and develop a brand-new VIP function within ARRISE. This is an exciting opportunity for someone who has experience in a similar role within the iGaming industry and is eager to take ownership, build something from the ground up and make a tangible impact on the business.
Initially, the focus will be on gaining a deep understanding of our customer portfolio, analysing performance, commercial value and relationship dynamics to identify, segment and prioritise our VIP customers. From there, you’ll develop tailored strategies to strengthen relationships, drive revenue growth and improve customer retention and reactivation. Working closely with the wider Commercial team and VIP contacts within our customers’ businesses, you’ll help deliver targeted campaigns and promotions that support their VIP strategies. As the first person in this function, you’ll also establish the processes, reporting and dashboards needed to measure performance and build a scalable VIP operation for the future.
What you will do
Establish and develop the VIP function, taking ownership of the initial strategy, processes and ways of working.
Analyse our customer portfolio in depth, assessing commercial performance, revenue potential, growth opportunities and the strength of existing relationships.
Identify, categorise and segment VIP customers based on their value, potential, strategic importance and other relevant commercial factors.
Develop tailored engagement strategies for different VIP customer segments, ensuring key relationships are managed effectively and opportunities are maximised.
Work closely with the wider Commercial team to align VIP activity with business priorities, strengthen customer relationships and drive incremental revenue.
Build strong relationships with VIP managers and relevant stakeholders within our customers’ businesses to support their VIP strategies.
Plan and coordinate targeted campaigns, promotions and engagement initiatives designed to increase player value, improve retention and reactivate inactive VIP players.
Identify opportunities to grow revenue across existing accounts through data-led insights, personalised initiatives and effective collaboration with customers.
Develop reporting frameworks, KPIs and dashboards to track VIP performance, customer value, campaign effectiveness, retention, reactivation and revenue growth.
Monitor results, identify trends and translate data into clear recommendations and actionable commercial strategies.
Continuously review and improve the VIP approach, establishing a framework that can evolve and scale as the department grows.
What you bring
Proven experience working in a VIP Manager or equivalent VIP-focused role within the iGaming industry, ideally within a B2B provider or operator environment.
A strong understanding of the iGaming VIP landscape, including customer segmentation, VIP engagement, retention, reactivation and promotional strategies.
A commercially minded approach, with the ability to analyse customer performance, identify opportunities and translate insights into revenue growth.
Strong analytical skills, with experience interpreting data and using it to inform customer prioritisation and commercial decision-making.
Experience working collaboratively with commercial, account management or business development teams to maximise customer value.
The ability to build and maintain strong relationships with senior stakeholders and external partners.
Experience coordinating campaigns and promotions with a clear understanding of their commercial objectives and performance.
A proactive, hands-on attitude, with the confidence to take ownership, work independently and build processes where they do not yet exist.
What sets you apart
Experience establishing a VIP function, strategy or operating model from scratch.
Previous experience working for a B2B iGaming provider, with an understanding of operator relationships and the commercial dynamics of the supplier–operator partnership.
Experience building dashboards, reporting frameworks and performance metrics using tools such as Power BI, Tableau or similar platforms.
Strong Excel skills and experience working with CRM platforms, business intelligence tools or customer analytics systems.
A track record of delivering measurable improvements in customer revenue, retention, reactivation or campaign performance.
Experience developing customer segmentation models that incorporate both quantitative performance data and qualitative relationship insights.
An understanding of player lifecycle management, VIP loyalty programmes and responsible gambling considerations when supporting B2C VIP activity.
Experience scaling a function or developing processes that can support future team growth.
What we offer
Private medical cover
Private health insurance.
Gym & fitness membership
Free gym membership at Ocean Village or Atlantic Suites.
Free meals
Free lunch delivered daily to the office.
Learning Hub
Personalized learning, gamified growth, and endless career development at your fingertips.
About us
ARRISE is a global leader in software development and services for the iGaming industry, bringing together more than 2,500 professionals operating across more than 12 locations worldwide.
From concept through to delivery, we combine technical expertise, creativity and industry knowledge to develop products, platforms and services that shape player experiences and support some of the industry's leading brands.
We are best known for the work we deliver for Pragmatic Play, creating and supporting technology, products and specialists services enjoyed by millions of players worldwide.
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