Business Analyst - Wix Marketing

As a Business Analyst in Wix Marketing, you will be a strategic partner, transforming data into impactful decisions that drive our North Star goal.
Key Responsibilities:
Strategic Insight & Recommendations: Drive decision-making by defining initiatives, measuring impact, and providing proactive recommendations from deep-dive analyses
Advanced Measurement & Metric Ownership: Research, define, and rigorously analyze key metrics, understanding root causes and ensuring valid, actionable measurement using statistical methods
AI/LLM Integration: Leverage Generative AI and Large Language Models to enhance data exploration, automate analysis, and accelerate insight generation
Full-Cycle Experimentation & A/B Testing: Lead the design, execution, and interpretation of A/B tests and experiments, guiding product and marketing strategy
User Journey & Funnel Optimization: Analyze complex user funnels and journeys to identify friction points and optimize paths for engagement and conversion
Audience Segmentation & Personalization: Develop and refine audience segments to optimize user experiences and improve the efficacy of product and marketing efforts
Expert SQL Development: Write, optimize, and maintain complex SQL queries to extract and transform data from diverse sources for analytical work
Data Enablement & Automation: Pioneer automated tools and build advanced dashboards to empower stakeholders with actionable insights and foster a data-fluent culture
A highly analytical person with 2+ years of experience in quantitative analysis on large data sets, preferably from an online/tech company
Education in a field emphasizing quantitative analysis (such as industrial engineering, finance, statistics, economics, etc.)
Proficient in SQL - writing, optimizing, and managing complex queries
Advantage - Hands-on experience with Python/R for advanced analysis, or leveraging AI/ML/LLMs for insights as well as data visualization tools such as Tableau and Power BI
Excellent visualization and presentation skills
Highly independent, proactive, and a fast learner, capable of prioritizing in a dynamic environment and fostering cross-functional collaboration
English at a professional capacity and great communication skills, both in person and written
Have a solid understanding of A/B testing methodologies and statistical principles for effective experiment design, execution, and interpretation

Employment type
Full-time

Work arrangement
No