Senior Customer Marketing Specialist

Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role
Motive is hiring a Senior Customer Marketing Specialist to own and execute customer engagement and advocacy programs that drive retention, expansion, and brand credibility. In this role, you will build, scale, and nurture a thriving online customer community while managing incoming advocacy initiatives. This is a hands-on, individual contributor role for someone who enjoys building programs from the ground up and running them end-to-end.
You’ll join a lean, high-impact team responsible for customer storytelling (case studies, video testimonials, speaking engagements), online reviews, community engagement, reference management and advocacy programs that amplify the voice of the customer and support business growth. Experience working in industries with physical operations—such as transportation and logistics, field service, construction, or similar environments—is a strong plus.
In this role, you’ll use AI, automation, and modern customer marketing tools to make advocacy more scalable and efficient, while ensuring customers have a positive experience and programs deliver measurable business impact.
Key Responsibilities
Customer Marketing Execution & Lifecycle Engagement
Execute customer marketing campaigns that support adoption, retention, renewals, and expansion
Manage customer communications across key moments in the lifecycle, partnering with Customer Success, Sales, Product, and Marketing
Coordinate closely with internal teams to ensure customer advocacy assets are discoverable, up to date, and actively used
Maintain campaign calendars, trackers, and workflows to ensure consistent execution
Customer Advocacy & Storytelling
Design how customers are activated across the business—spanning references, storytelling, events, campaigns, media interviews, and other go-to-market initiatives
Identify and recruit customers for advocacy opportunities and strengthen long-term relationships with champions
Evangelizing the value of customer advocacy internally; this includes articulating advocacy contributions to executive-level audiences
Produce and manage customer testimonials, case studies, customer spotlights, and reference stories
Build and maintain a centralized, well-organized repository of customer proof points for Sales and Marketing use
Online Community Management
Develop and execute engagement strategies to drive active participation, peer-to-peer connection, and growth within our customer community.
Execute community initiatives including discussions, recognition programs, and events created for just the community
Synthesize community feedback and sentiment to share actionable product and messaging insights with cross-functional teams
Review Platform & Reputation Operations
Own day-to-day execution of Motive’s presence on review platforms such as G2, TrustRadius, Capterra, and Gartner Peer Insights
Run review generation campaigns, including customer targeting, outreach, and follow-up
Track review performance and trends, escalating insights, risks, or opportunities as needed
Coordinate internally on responses and actions related to customer feedback
Customer Programs & Events
Support execution of customer-facing events such as webinars, media interviews, and speaking opportunities
Activate customer advocates for product launches, campaigns, and field marketing initiatives
Fulfill and track customer reference requests across the sales organization, building an active advocate network to support high-value deal conversions.
Build and maintain an advocate pipeline by consolidating signals from CS, Sales, NPS, product usage, events, and community activity
Measurement & Optimization
Track and report on core metrics, including advocacy participation, community engagement, review momentum, and asset utilization
Use data and customer insights to improve processes, messaging, and program effectiveness over time
Program Execution & Operations
Manage day-to-day execution of customer marketing programs, including timelines, logistics, follow-ups, and asset delivery
Coordinate customer outreach, scheduling, approvals, and consent for testimonials, case studies, and advocacy activities
Maintain clean documentation, trackers, and systems to ensure advocacy efforts are organized, up-to-date, and easy to activate across teams
Ensure customer-facing experiences—from outreach to delivery—are polished, timely, and positive
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company
Proven experience launching and managing customer marketing and retention/expansion-focused programs
Ability to balance customer empathy with business priorities when managing advocacy requests
Strong storytelling, writing, and customer communication skills
Strong organizational skills with attention to detail across systems, timelines, and customer touchpoints
Experience in establishing, building, and managing strong customer relationships
Familiarity with review platforms such as G2 and Gartner Peer Insights, customer engagement tools such as Peerbound, and project management solutions like Asana
Strong project management skills with the ability to manage multiple initiatives end-to-end
Experience interviewing customers and contributing to written customer stories or case studies
Experience managing a customer reference program is a plus.
Proven track record of growing and managing an online customer community
Familiarity with WordPress and video hosting platforms like Wistia
Success in This Role Looks Like
A growing pipeline of engaged advocates and customer champions
A thriving online customer community that drives connection and loyalty
Strong brand credibility across review platforms
A robust testimonial library that supports Sales and Marketing needs
Measurable improvements in customer engagement, retention, and advocacy participation
Increase in the customer voice being used in Sales outreach
Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. For this role, the compensation range is:
United States
$93,000—$128,000 USD
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
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