Director Channel Marketing

European Channel Marketing Lead / Senior Manager
Location: Europe-based (Germany or the Netherlands preferred)
Region: Germany, Benelux, France, UK & Other European Markets
Travel: Frequent travel across Europe
Languages: Fluent German and professional English
About the Role
We are seeking an experienced and commercially driven European Channel Marketing Lead / Senior Manager to strengthen our retail presence, develop strategic partnerships, and accelerate sell-out growth across Europe.
Starting with Germany as a key market, the role will progressively expand its scope to the Netherlands, France, the UK, and other strategic European markets.
The successful candidate will lead joint marketing initiatives with major retailers and distribution partners, drive retail execution excellence, and establish scalable channel marketing capabilities across multiple markets.
As our European business grows, this role offers the opportunity to build and lead a regional channel marketing team, taking on broader leadership responsibilities.
Key Responsibilities
1. Key Account & Joint Marketing
Develop and execute joint marketing plans with leading European retailers, key accounts, and distribution partners.
Lead co-marketing campaigns, seasonal promotions, product launches, and retail activation programs.
Collaborate with regional sales teams to align marketing initiatives with commercial objectives.
Build strong partnerships with key retail accounts to maximize brand visibility and marketing effectiveness.
2. Retail Execution & Brand Experience
Drive in-store brand presence, including merchandising, POSM, product displays, shop-in-shop concepts, and retail activations.
Establish consistent retail execution standards while adapting to local market requirements.
Enhance consumer engagement and product experience across key retail touchpoints.
3. Sell-out Growth & Performance
Develop targeted retail marketing initiatives to drive sell-out growth and improve conversion.
Support retail staff training, product demonstrations, and promotional activities.
Monitor channel performance, competitor activities, and market trends.
Manage marketing budgets and optimize campaign ROI.
4. European Expansion & Team Development
Lead channel marketing activities in Germany and progressively expand into the Netherlands, France, the UK, and other priority markets.
Develop scalable channel marketing strategies and execution frameworks across Europe.
Establish regional marketing processes, performance standards, and best practices.
Build and lead a European channel marketing team as the business expands.
Qualifications
Bachelor's degree or above in Marketing, Business Administration, International Business, or a related field.
5+ years of experience in Trade Marketing, Channel Marketing, Retail Marketing, or related functions.
Proven experience in the German retail market is essential, with broader European market exposure preferred.
Fluent German and professional English are required. French or Dutch is a plus.
Strong experience working with European retailers, distributors, and key accounts.
Demonstrated expertise in joint marketing, retail activation, merchandising, and sell-out optimization.
Strong commercial acumen, project management, and cross-cultural collaboration skills.
Leadership potential and willingness to build and manage a regional team.
Willingness to travel frequently across Europe.
Preferred Qualifications
Experience working with major European retailers such as MediaMarkt, Saturn, OBI, BAUHAUS, HORNBACH, or comparable retail groups.
Background in consumer electronics, home appliances, home improvement, outdoor living, or consumer durable goods.
Experience managing multi-country European marketing initiatives.
Previous team leadership or experience building regional marketing functions.
Career Opportunity
This role offers the opportunity to shape our European channel marketing strategy, expand our presence across key retail markets, and progressively build a regional marketing organization.

Work arrangement
Yes