Media Planning Manager

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.
The Media Planning Manager is responsible for developing and executing integrated media plans that align advertiser goals with Citi’s unique first-party data and media capabilities. This role sits at the intersection of strategy and execution—owning the translation of campaign briefs into tactical plans, while ensuring feasibility and performance through close collaboration with cross-functional teams.
This individual will act as a key partner to Sales, Ad Operations, Product, and Analytics, ensuring campaigns are well-designed, properly set up, and optimized to meet performance objectives.
Responsibilities:
Develop end-to-end media plans, including audience strategy, budget allocation, channel mix, and flighting
Leverage Citi’s first-party data to build targeted audience strategies and drive campaign performance
Translate advertiser objectives into clear, actionable media recommendations and plans
Partner with Sales and Account teams to support pre-sale strategy and client presentations
Collaborate closely with Ad Operations, Analytics, and Product to ensure campaigns are feasible, properly executed, and optimized
Monitor campaign performance and refine plans to improve outcomes against KPIs (e.g., ROAS, conversion, engagement)
Articulate planning rationale, expected performance, and optimization strategies in client-facing conversations
Contribute to building and standardizing planning processes (e.g., audience sizing, inventory validation, planning workflows)
Support test-and-learn initiatives and proof-of-concept campaigns to validate Citi Commerce capabilities
Develop strategies for both active campaigns and new business opportunities, including outreach planning
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
6–10 years of experience in media planning, advertising, or commerce media environments
Strong experience building and executing campaigns from brief through launch
Experience integrating media plans aligned to advertiser goals and Citi Commerce capabilities
Experience with audience strategies and segmentation recommendations leveraging first-party data
Experience managing budget allocation models, channel mix strategies, and campaign flighting plans
Experience generating performance-driven insights informing targeting, media mix, and optimization
Experience with scalable planning frameworks and processes to improve speed and consistency
Education:
Bachelor’s/University degree, Master’s degree preferred (Highly preferred Bachelor’s degree in Marketing, Business, or related field)
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Required Skills & Expertise
Proven ability to develop high-performing media plans across digital channels
Strong understanding of the digital advertising ecosystem (e.g., programmatic, owned & operated, audience targeting)
Familiarity with commerce media networks and first-party data activation
Ability to translate data and insights into clear planning recommendations
Strong analytical skills with experience optimizing toward KPIs such as ROAS, conversion, and engagement
Experience collaborating across cross-functional teams in fast-paced environments
Strong communication skills, including the ability to support client-facing conversations
Problem-solving mindset with the ability to manage multiple priorities and deadlines
#LI-JR5
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Job Family Group: Marketing
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Job Family:Advertising, Branding and Media
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Time Type:Full time
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Primary Location:New York New York United States
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Primary Location Full Time Salary Range:$129,840.00 - $194,760.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills Please see the requirements listed above.
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Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.
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Anticipated Posting Close Date:Oct 28, 2026
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