Influencer Marketing Manager

Experience: 4–5 years (Influencer marketing expertise required)
Location: Sector 54, Gurugram
Type: Full-time, In-office (5 days/week)
About NUUK
Appliances don't have to be boring. For too long, they stood still while people and homes evolved. NUUK exists to challenge that.
We are a team of engineers, designers, and operators building from first principles - creating products that are thoughtful, functional, and built to last. But behind every growing business is a finance function that ensures cash moves efficiently, risks are managed, and operations run seamlessly. That's where this role comes in.
Find out more about us here: https://nuuk.in/
Follow our journey: https://www.instagram.com/mynuuk/
What is this role about?
This role is for someone who has spent years understanding creators - how they think, how they build trust with their audiences, and how to turn that trust into genuine brand love. You're not just a deal-closer. You're a relationship builder, a campaign thinker, and a brand guardian who knows how to make influencer marketing actually work.
At NUUK, influencer marketing isn't a checkbox.
It's one of our most powerful brand-building tools - and this role owns it.
What will you do?
Influencer Strategy & Planning
Own NUUK's influencer marketing strategy end-to-end - from tier mix and platform selection to briefing, execution, and measurement
Build and manage a diverse roster of creators across nano, micro, and macro tiers that authentically represent NUUK's world
Develop campaign briefs that give creators creative freedom while keeping NUUK's brand voice intact
Campaign Measurement
Manage timelines, deliverables, contracts, and payments across all influencer partnerships
Track performance across campaigns - reach, engagement, conversions, and brand sentiment
Derive learnings from every campaign and feed them back into the next brief
Cross-touchpoint Thinking
Connect influencer activity with broader marketing moments - launches, campaigns, seasonal moments, and community
Work closely with the content, brand, and performance teams to amplify influencer output across owned and paid channels
Who we're looking for
Influencer Marketing Expert: You've run influencer programmes at scale - you know the difference between reach and impact, and you optimise for the latter
Relationship-First: Creators trust you. You build genuine, long-term partnerships, not transactional ones
Brand-Literate: You understand what NUUK stands for and can translate that into a creator brief that actually gets followed
Multi-Touchpoint Thinker: Influencer marketing doesn't live in isolation for you - you understand how it connects to social, performance, and community
Data-Driven: You track what matters, draw the right conclusions, and use them to make the next campaign better
Why join NUUK?
High ownership from Day 1
Exposure across teams and functions
Fast learning curve in a scaling startup
Opportunity to grow into a strategic role over time
Work with a team that builds, not just talks
Unlimited coffee, great snacks, a vibrant workspace and a team that values design, speed, creativity and thoughtful execution
NUUK is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Work arrangement
No