Digital Marketing & Product Integration Specialist

POSITION: Digital Marketing & Product Integration Specialist
WORK LOCATION: Hillsboro, Oregon (Hybrid schedule: must work at Hillsboro office at least Tues, Wed, and Thurs. Work from home must be done within normal commuting distance to Hillsboro office)
JOB DUTIES:
Digital Marketing:
o Content Creation and Management: Develop and curate engaging written and visual content for various platforms including website, email marketing, social media, digital advertising, and other digital platforms.
o Digital Marketing Campaigns: Participate in the planning, content creation and execution of campaigns across various channels utilizing comprehensive knowledge of company product offerings to create and optimize digital marketing strategies engagement and conversions. Analyze campaign results to evaluate effectiveness, identify trends, and provide actionable insights for optimization and strategic decision-making.
o Email Marketing: Design and execute email marketing newsletters and campaigns to nurture leads and engage partners utilizing comprehensive knowledge of company product offerings and ProAV industry.
Product Integration:
o Product Launches: Work as liaison between Product Management and Marketing Communications to assist in the development and execution of Product Launch plans, including management of schedule to ensure on-time launch deliverables.
o Digital Product Platforms: Manage product content ranging from messaging to specifications on range of digital platforms including internal platforms, website, Partner Portal, third party platforms and partner websites.
o International Collaboration & Coordination: Work closely with international sales and product teams to ensure alignment and support for marketing initiatives while staying up to date with industry trends, best practices, and professional AV technology. Coordinate and execute localized product marketing strategies, including language translations of content and campaigns, to ensure product messaging resonates with regional audiences and aligns with cultural, linguistic, and market-specific nuances.
o Leverage China Product Resources: Team with Leyard Product and Marketing and personnel in China to identify and understand product and marketing materials produced by domestic China teams. Review Chinese positioning and educational materials from LED display competitors as well as key LED suppliers and industry players in order to identify useful content for business.
o Translation: Create translated materials in English from Leyard product and marketing materials.
o Expand Technology Knowledge: Create and implement development plans to achieve higher understanding of LED and LCD display technology and Planar’s offerings to increase impact on Product and Marketing Teams, as well as overall business.
Requirements
Bachelor’s degree in Marketing, Communications, Business Administration, or related field
3 years of experience in a B2B marketing or related occupation
2 years of experience in marketing or product management of LED and LCD display technology
Strong written and verbal communication skills including fluent speaking, reading, and writing of Modern Standard Mandarin Chinese and English
Experience working with SEO, SEM, and digital marketing best practices
Experience with CMS, preferably Salesforce
Experience with graphic design tools, preferably Adobe Creative Suite
Experience working with Email Marketing or Marketing Automation platform
Experience creating and adapting content for digital platforms
Experience working with leading office productivity tools for analysis, reporting and communication
Experience in a professional role managing multiple projects simultaneously
Ability to work independently and as part of a team
Strong analytical, organizational, communication, and project management skills
Ability to work effectively with a variety of types of team members, including technical
TERMS OF EMPLOYMENT: Full time role (40+ hours per week)
Benefits
All benefits start on first day of employment!
75% employer-paid medical for employee. Family coverage also included.
100% employer paid dental, and vision for employee and dependents
100% employer paid long-term, short-term disability, and life insurance policy
401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
10 paid holidays
Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)
EEOC Statement:
Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug free workplace

Work arrangement
No