Associate Marketing Analyst

Job Summary
This position supports all aspects of marketing and commercial activities for the Ancillary Product Portfolio, including Transfer Packs, Transfusion Sets, Freeze/Wash Solutions, manual processing equipment, and other related products. The Associate Marketing Analyst is responsible for driving portfolio performance through product strategy, market positioning, pricing, customer engagement, and growth initiatives that contribute to revenue, gross profit, and market share objectives. In addition, the role supports broader Blood Center marketing programs, including industry trade shows and conferences, digital marketing and social media activities, website and customer portal management, and the development of customer-facing promotional materials.
The role requires strong cross-functional collaboration with Sales, Clinical Education, R&D, Regulatory Affairs, Quality, Global Product Management, Manufacturing, Supply Chain, Contracts, Customer Service, and Technical Service. Success requires the ability to influence in a matrix environment, manage multiple priorities, navigate ambiguity, and execute complex business initiatives that deliver measurable results.
Salary Range: $55,000 - $65,000 per year
Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities. Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most.
Responsibilities
Responsible for supporting the commercial success of the ancillary product portfolio in the U.S.
Develop an understanding of the product portfolio including current and future market trends, new to market products and product enhancements, and competitors.
Support products throughout their lifecycle, including feasibility, development, commercialization, and post-commercialization, by assisting with customer requirement tracking, performance monitoring, and activities that contribute to sales and gross profit objectives.
Work closely with Sales management to develop sales programs and reference accounts.
Conduct continuous surveillance of the environmental landscape to assess and make recommendations for future product or service needs to help achieve business goals.
Collaborate with sales, manufacturing, and supply chain, to ensure accurate and timely forecasting for product portfolio. Includes monthly analysis of key variances and market drivers to help improve forecast demand accuracy.
Assist in evaluating pricing strategies and monitoring pricing performance to support portfolio sales and gross profit objectives.
Work in collaboration with Global Product Management and R&D to prioritize and make go/no go decisions on new product development and sustaining engineering projects as well as assess the market potential for creative product enhancements that augment our competitive advantage.
Support quarterly Financial Forecast and annual Mid-Term Strategy process by assessing the market and competitive landscape, business opportunities, and product portfolio initiatives.
Support branding and marketing communications activities at the business and product levels, including industry partnerships, conferences, collateral development, advertising, websites, and customer portals
Identify and communicate potential issues that may affect project or departmental goals. Escalate risks and challenges to senior team members, assist with identifying possible solutions, support cross-functional collaboration to address issues, and recommend process improvements as appropriate.
Review product allocation requirements, as needed, to prioritize critical customer needs and optimize distribution of available inventory.
Requirements
Bachelor’s degree required.
1-3 years’ experience managing a product portfolio preferred.
Strong analytical skills and attention to detail are required.
Effective communication, negotiation, and presentation skills required.
Ability to identify opportunities, think creatively, and develop innovative solutions that drive measurable business outcomes.
Demonstrated ability to successfully manage multiple complex projects simultaneously through effective prioritization, organization, and time management.
Ability to independently evaluate situations, develop recommendations, and present well-supported options to management for decision-making.
Ability to establish and maintain effective working relationships with employees and external business contacts while delivering a professional, positive, and service-oriented experience.
Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment.
The Company’s primary business language is English. The successful candidate must be able to effectively speak, read, write, and understand English to perform the essential functions of the position, including independently understanding policies, procedures, training materials, and workplace communications written in English due to our heavily regulated work environment.
Additional Information
We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.
Please note that joining our team does not create a guaranteed or permanent employment arrangement. All employment is at‑will, meaning both the employee and Fresenius Kabi have the right to end the employment relationship at any time, in accordance with applicable federal and state laws.
Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.