Director Regional Independent Living Sales

Community:
Texas Support Center
Address:
3501 Olympus BoulevardDallas, Texas 75019
Pay Range
$152,200.00-$220,700.00+ Annual
Lead the strategy. Develop exceptional sales teams. Drive occupancy and be rewarded for the results you deliver.
Lifespace Communities is looking for an accomplished Director, Regional Independent Living Sales who knows how to turn strategy into results, and knows that the best regional sales leaders achieve those results by building exceptional teams.
This is not an individual contributor role. We're looking for a proven multi-site senior living sales leader who thrives in the field: coaching Community Sales Directors and Sales Counselors, strengthening sales execution, partnering with Operations, and creating the strategies that drive occupancy and revenue growth.
If you've built your career in CCRC/Life Plan Community sales, understand the complexity of the senior living decision journey, and have a track record of improving performance across multiple communities, this is an opportunity to make an impact at scale.
Significant 2026 Earning Opportunity
In addition to a competitive base salary, our Regional Sales leaders have a performance-driven commission and incentive plan designed to reward results:
Short-Term Incentive Plan: 20% of base salary potential, paid annually
Special 2026 Incentive: $125,000 at 100% achievement of the region's annual entrance fee goal, with additional earning potential for exceeding goal
For a sales leader who knows how to build teams and deliver results, this is an opportunity to make a significant impact and have your compensation reflect that success.
What You'll Lead
As Director, Regional Independent Living Sales, you'll provide strategic sales leadership across a portfolio of Lifespace communities. You'll partner closely with Executive Directors, Regional Operations leaders, Marketing, Finance, and our Senior Vice President of Sales to:
Develop and execute regional and community-specific strategies that drive occupancy, revenue, net move-ins and waitlist growth
Coach, mentor and develop Community Sales Directors and sales teams to consistently achieve performance goals
Strengthen sales fundamentals including speed-to-lead, pipeline management, inquiry management, tour quality, follow-up and closing effectiveness
Champion prospect-centered, relationship-based selling that uncovers emotional motivators, builds trust and helps prospects confidently move through the decision journey
Lead regular business reviews using CRM analytics, conversion metrics, forecasting and performance dashboards
Step into communities requiring additional leadership during transitions, occupancy recovery initiatives, redevelopment or expansion
Partner with Operations and Finance on pricing, inventory, forecasting and occupancy planning
Collaborate with Marketing to strengthen lead generation, referral development and market positioning
Identify performance gaps quickly and develop targeted coaching and performance improvement strategies
Build a strong leadership pipeline by identifying, developing and retaining exceptional sales talent
What You'll Bring
10+ years of progressive sales leadership experience within CCRC/Life Plan Communities
Proven regional or multi-site sales leadership experience
Demonstrated success driving occupancy and revenue growth across multiple communities
Significant experience coaching and developing Community Sales Directors and high-performing sales teams
Strong knowledge of CCRC/Life Plan Community sales, with Type A and Type B contract experience strongly preferred
Expertise in consultative and prospect-centered selling, pipeline management and closing strategies
Strong financial and business acumen, including experience with occupancy planning, pricing strategies and forecasting
Experience leveraging CRM data and sales analytics to improve performance
Bachelor's degree in Business, Marketing, Sales or a related field; master's degree preferred
If you're an experienced CCRC/Life Plan sales leader ready to lead at a regional level, develop exceptional teams and drive measurable growth, we'd like to hear from you.
Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
COMPANY OVERVIEW:
Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.
Equal Opportunity Employer