Marketing Specialist - Performance Media

Rally House is a specialty retail store that carries all things local! We are looking for people who enjoy working for a growing organization, as we currently operate 300+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and receive continued development opportunities as we grow our company. We don't just provide jobs, we provide careers. Apply today and be part of our growth!
Job Description
The Marketing Specialist - Performance Media is responsible for creating and optimizing paid advertising campaigns across key digital platforms. This role focuses on executing data-driven strategies, testing creative assets, and analyzing performance metrics to maximize results. The position supports the development, implementation, and continuous improvement of paid media campaigns on digital platforms to drive business growth and achieve marketing objectives.
Responsibilities
Implement and optimize paid social media campaigns, primarily on Meta platforms (Facebook, Instagram), ensuring they achieve set performance targets
Assist in setting up, optimizing, and auditing Google Ads search campaigns to improve key metrics
Track and adjust campaigns based on performance metrics, ensuring the best use of the advertising budget
Work independently to test and refine creative assets, ad copy, and audience targeting to improve ad effectiveness
Create and maintain performance reports, offering actionable insights to improve campaigns over time
Work directly with marketing teams in establishing objectives and goals for each campaign
Skills and Knowledge
Experience using Meta Ads Manager and Google Ads, Familiarity with performance marketing concepts, audience targeting, and conversion tracking, Strong analytical and problem-solving skills, Takes initiative and delivers results with a high degree of accuracy and attention to detail
Qualifications
Bachelor’s degree in marketing, advertising, communications, or a related field
2-3 years of experience managing or supporting paid media campaigns on Meta or Google platforms
Google Ads or Meta Blueprint certification preferred
Physical Requirements
Ability to operate a computer, keyboard, mouse, and other standard office equipment
Able to clearly view and read information on a computer screen
Occasionally lift or move items up to 15 pounds
Location
On-site in Lenexa, KS
Pay Range
$55,000.00 - $70,000.00