Marketing Automation Specialist

We're Hiring: Marketing Automation Specialist
Company: NexBase
Location: Hyderabad, India
Employment Type: Full-time
Experience: 2–4 years preferred
About NexBase:
NexBase is a recruitment services company focused on connecting businesses with qualified talent across multiple non-IT industries in the United States. We use technology, automation, and data-driven workflows to improve recruitment operations and business growth.
We are looking for a Marketing Automation Specialist to manage our email infrastructure, outbound campaigns, business process automations, and coordination with external freelancers.
Key Responsibilities:
1. Email Infrastructure & Management
Set up and manage company-owned Google Workspace accounts, business email addresses, and domains.
Configure and monitor email authentication protocols, including SPF, DKIM, and DMARC.
Manage mailbox provisioning, permissions, aliases, and account administration.
Monitor email deliverability, sender reputation, bounces, and spam complaints.
Maintain an organized inventory of email accounts, domains, subscriptions, and configurations.
2. Email Campaigns & Outreach
Build, launch, and manage outbound email campaigns using tools such as Apollo, Smartlead, Instantly, or similar platforms.
Create email sequences, personalization rules, follow-up workflows, and campaign schedules.
Manage prospect lists, data validation, deduplication, and segmentation.
Track campaign performance, including delivery rates, replies, positive responses, and qualified meetings.
Investigate campaign performance issues and implement corrective actions.
Maintain suppression lists, respect opt-outs, and follow applicable email marketing laws and platform policies.
3. Business Process Automation
Design, build, and maintain automations using Make, n8n, Zapier, or similar platforms.
Integrate CRM systems, databases, email platforms, and other business applications.
Work with Airtable, Baserow, APIs, webhooks, and AI tools to automate repetitive tasks.
Identify operational bottlenecks and recommend practical automation solutions.
Test workflows, troubleshoot failures, and implement error notifications and recovery procedures.
Document workflows so they can be maintained by other team members.
4. Freelancer & Project Coordination
Coordinate with freelancers for specialized automation and development projects.
Prepare clear project briefs, technical requirements, and deliverables.
Monitor timelines, review completed work, and test solutions before deployment.
Manage project documentation and ensure all deliverables, credentials, and configurations remain under company control.
Ensure freelancers receive only the access and information necessary to complete assigned work.
5. Data Security & System Administration
Maintain appropriate access controls, multi-factor authentication, and secure credential-management practices.
Protect confidential company information, client contacts, candidate data, contracts, and financial records.
Follow least-privilege access principles when configuring integrations and assigning permissions.
Maintain system inventories, change logs, documentation, and recovery procedures.
Report suspicious activity, exposed credentials, or potential data incidents immediately.
Ensure company systems remain accessible and recoverable if a freelancer or employee leaves.
Required Skills & Qualifications:
2–4 years of experience in marketing automation, email operations, marketing technology, or workflow automation.
Hands-on experience managing email campaigns and automation platforms.
Practical knowledge of Google Workspace administration and domain configuration.
Understanding of SPF, DKIM, DMARC, email deliverability, and sender reputation.
Experience with at least one automation platform, preferably Make or n8n.
Familiarity with CRM tools, databases, APIs, and webhooks.
Strong troubleshooting, analytical, and problem-solving abilities.
Ability to coordinate freelancers and manage multiple projects.
Excellent documentation, communication, and organizational skills.
A strong sense of ownership, confidentiality, and accountability.
Preferred Qualifications:
Experience with Apollo, Smartlead, Instantly, or comparable outbound platforms.
Experience integrating Airtable or Baserow with other business applications.
Familiarity with AI agents and AI-powered workflow automation.
Basic understanding of OAuth, API-key security, access logs, and permission management.
Experience supporting international B2B operations, preferably with US-based businesses.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
Reliability and maintainability of business automations.
Campaign quality, deliverability, positive replies, and qualified opportunities.
Reduction in manual work through successful automation.
Timely execution of campaigns and automation projects.
Quality of documentation and freelancer coordination.
Compliance with company security procedures and protection of confidential data.
What We Offer
Opportunity to own and improve core business systems.
Exposure to international B2B operations and AI-driven automation.
A role with significant responsibility, independence, and opportunities for professional growth
How to Apply
Please submit your résumé along with a brief description of an email campaign or automation workflow you have personally implemented.
Shortlisted candidates will complete a practical assessment covering campaign operations, automation design, troubleshooting, and data security.
We are looking for someone who can build, operate, troubleshoot, and improve systems—not just someone familiar with the names of automation tools.

Work arrangement
No