Country Manager

Country Manager – Germany (Remote)
Hiring Company: Island Escape – Travel Agency
Recruitment Partner: Zookia – Your Travel Business Helper
Location: Germany
Work Arrangement: Fully Remote
Industry: Travel, Tourism & Hospitality
Compensation: Commission-Based with Performance Incentives
Career Progression: Potential Promotion to Country CEO – Germany and Equity Ownership Opportunities
About the Role
Zookia is recruiting an ambitious, commercially driven Country Manager – Germany on behalf of Island Escape, a travel agency seeking to establish and expand its presence in the German travel and tourism market.
This is a fully remote, performance-driven opportunity for an experienced tourism professional with strong business development capabilities, practical knowledge of Online Travel Agencies (OTAs), and expertise in digital marketing and travel e-commerce.
The successful candidate will be responsible for developing Island Escape's commercial presence in Germany, establishing strategic partnerships, expanding distribution channels, and generating sustainable revenue growth.
We are seeking an entrepreneurial professional who can operate independently, identify market opportunities, and contribute to the long-term strategic development of the company.
The role offers potential progression into senior executive leadership, including the position of Country CEO – Germany, with opportunities for future equity participation or company ownership, subject to performance and mutual agreement.
Key Responsibilities:
Market Development & Business Expansion
Develop and implement market-entry and business growth strategies targeting Germany.
Identify new business opportunities within the German outbound tourism market.
Establish and maintain relationships with travel agencies, tour operators, tourism organizations, and corporate partners.
Develop B2B and B2C sales channels to increase market reach.
Conduct market research, competitor analysis, and identify emerging tourism trends.
OTA Management & Digital Distribution
Develop and manage online travel distribution strategies across relevant OTA platforms.
Work with platforms such as GetYourGuide, Viator, Booking.com, Expedia, and other relevant travel marketplaces.
Optimize travel products, tour packages, and experiences for online visibility and booking conversion.
Evaluate OTA commission structures, pricing strategies, and distribution performance.
Identify opportunities to expand Island Escape's presence across international digital travel marketplaces.
Digital Marketing & E-Commerce
Develop and coordinate digital marketing strategies targeting German-speaking travelers.
Support SEO, Google Ads, Meta Ads, social media marketing, and online customer acquisition initiatives.
Improve digital sales funnels, online booking performance, and customer conversion rates.
Analyze marketing effectiveness and identify opportunities for revenue optimization.
Contribute to the development of effective travel e-commerce strategies.
Sales & Strategic Partnerships
Generate qualified business leads, travel bookings, and commercial partnerships.
Build long-term relationships with German travel industry stakeholders.
Negotiate commercial agreements and distribution partnerships.
Drive revenue growth through direct sales and strategic distribution channels.
Work toward agreed sales targets and performance objectives.
Country-Level Leadership
Represent Island Escape professionally within the German tourism market.
Take ownership of agreed market development and commercial growth objectives.
Provide strategic insights and recommendations to company leadership.
Support future expansion initiatives and potential local team development.
Contribute to the long-term business strategy and growth of Island Escape in Germany.
Candidate Requirements:
Essential Qualifications
Professional experience in the travel, tourism, hospitality, or destination management industry.
Strong understanding of the German travel and tourism market.
Practical experience working with OTA platforms and online travel distribution systems.
Knowledge of digital marketing, e-commerce, and online customer acquisition.
Demonstrated business development, sales, and partnership management capabilities.
Strong communication, negotiation, and relationship-building skills.
Ability to work independently in a fully remote environment.
Professional proficiency in German and English.
Entrepreneurial mindset with a strong focus on measurable commercial results.
Preferred Qualifications
Previous experience in tourism business development, travel agency management, or international market expansion.
Established professional connections within the German tourism industry.
Experience with GetYourGuide, Viator, Booking.com, Expedia, or similar platforms.
Knowledge of SEO, Google Ads, Meta Ads, CRM systems, and digital booking technologies.
Understanding of travel product development, pricing strategies, and revenue management.
Experience developing and implementing market-entry strategies.
Relevant industry experience, demonstrated commercial capabilities, and proven results will be highly valued.
Compensation & Incentives:
This is an initially commission-based position with performance incentives, suitable for a professional who is confident in their ability to develop business opportunities and generate measurable results.
The compensation structure includes:
Commission on eligible confirmed sales and business generated.
Additional performance-based incentives linked to agreed commercial objectives.
Opportunities for increased earning potential as business performance develops.
Commission rates, payment arrangements, and performance expectations to be agreed upon before engagement.
This position does not initially include a guaranteed fixed salary.
Long-Term Career Progression:
Island Escape is seeking a long-term business leader who can contribute to the development of its German market operations.
Based on demonstrated commercial performance, leadership capabilities, business growth, and mutual agreement, future opportunities may include:
Promotion to Country CEO – Germany.
Increased strategic and operational decision-making responsibilities.
Potential equity participation or company ownership.
Leadership in the development and expansion of Island Escape's German business operations.
Opportunities to contribute to broader international business development initiatives.
Future promotions, equity participation, and ownership arrangements are subject to separately negotiated agreements and are not guaranteed.
Why Join Island Escape?
This opportunity is designed for a tourism professional who wants to contribute to building and growing a business rather than simply managing an established operation.
The successful candidate will have the flexibility of remote working, the opportunity to develop commercial relationships independently, and the potential to play a significant role in shaping Island Escape's presence in Germany.
We welcome applications from experienced tourism professionals, travel industry consultants, OTA specialists, digital tourism marketers, and business development professionals who are interested in entrepreneurial leadership opportunities.
Recruitment managed by Zookia – Your Travel Business Helper, on behalf of Island Escape.

Work arrangement
Yes