Enrollment Marketing Manager - Enrollment and Retention

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Position Title:Enrollment Marketing Manager - Enrollment and Retention
Job Category:Academic Staff
Employment Type:Regular
Job Profile:Marketing Manager
Job Duties:
Attention:
The Division of Strategic Enrollment, Retention, and Marketing at the University of Wisconsin – Whitewater seeks an Enrollment Marketing Manager (Marketing Manager, CM014).
Job Details:
The Enrollment Marketing Manager is responsible for developing marketing strategies and executing marketing tactics to increase enrollment in UW-Whitewater’s academic programs. This is a 12-month, full-time position that reports to the Vice Chancellor for Strategic Enrollment, Retention, and Marketing and collaborates closely with the Admissions team, the academic colleges and University Branding and Communications.
CONDITIONS OF APPOINTMENT:
University of Wisconsin-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. UW-Whitewater is not an e-verify employer, therefore STEM extensions are not options for work authorization.
Key Job Responsibilities:
Marketing Strategy:
Develop an enrollment marketing plan in collaboration with the Vice Chancellor for Strategic Enrollment, Retention, and Marketing, and college and university leadership.
Create marketing strategies and initiatives to drive student applications in targeted academic programs.
Draft, recommend, allocate and oversee marketing budgets for specific campaigns based on enrollment goals and priorities.
Identify and evaluate competition to create effective marketing positioning.
Develop an understanding of the university’s brand, marketing and communications strategy to ensure alignment with institutional efforts.
Develop an understanding of the timeline and workflow of admissions processes and recruitment plans to best position marketing efforts for success.
Marketing Execution:
In keeping with the university’s brand identity and the college brand identities, compose compelling messaging strategies for marketing campaigns.
Conceptualize, manage, and oversee creative development of print and digital advertising consistent with university brand standards.
Manage media and agency relationships.
Provide project management of marketing efforts.
Ensure marketing campaigns are executed on time and within budget.
Use data and analytics to monitor marketing efforts and measure results.
Provide regular performance reporting and recommendations to leadership.
Other responsibilities:
Research new, upcoming and effective strategies in recruitment and marketing to prospective students.
Connect regularly with other offices within the Strategic Enrollment, Retention, and Marketing division, and University Branding and Communications, to help ensure the consistency of tone and timing of messages to students.
Serve as an active member on university committees, task forces, or working groups to represent and advocate for the efforts of the Enrollment, Retention and Marketing unit in service to the university’s goals.
Additional duties as assigned by the Vice Chancellor for Strategic Enrollment, Retention, and Marketing.evelops, edits, monitors, and provides feedback on content
Department:
Enrollment and Retention
Compensation:
Well-qualified candidates can expect a starting full-time annual salary within the range of $65,000 - $72,000 commensurate with the candidate's education, related experience, and qualifications.
UW System employees receive an excellent benefit package. To learn more about the UW System's comprehensive benefit package, review the UW System Employee Benefits Brochure.
Required Qualifications:
Bachelor’s degree
Three years of professional experience in marketing or related field
Strong organizational and project management skills
Strong written communication and public speaking skills
Valid driver’s license (or ability to obtain a valid driver’s license)
Preferred Qualifications:
Experience managing marketing budgets and paid advertising
Strong knowledge of digital marketing, audience targeting, email marketing, social media, search and analytics
Demonstrated success in achieving marketing objectives
Professional experience working with individuals from diverse backgrounds
Attention to detail and experience in writing, proofreading, etc.
Ability to work independently and part of a team
Ability to multitask and prioritize multiple requests/projects, effectively meeting deadlines
One-year professional experience within a college or university setting
Knowledge, Skills, and Abilities:
Demonstrated ability to work collaboratively with individuals from diverse backgrounds and contribute to an inclusive campus environment
Willingness and ability to be an active participant in following applicable safety rules and regulations, including necessary training and drills
Knowledge of marketing platforms and earned and paid media, including digital advertising, out-of-home advertising, sponsorships, etc.
Ability to comprehend and use data and analytics to inform marketing strategy.
Ability to set metrics to gauge success of marketing campaigns and initiatives.
Knowledge of brand guidelines and identity best practices.
How to Apply:
Only complete application packages will be considered. This includes online submission of the following documents:
Cover Letter
Resume
Name and contact information for three professional references
Contact Information:
If you have questions regarding this recruitment or if you are unable to complete the application online due to a disability or system problem, please contact us at (262) 472-1024 or hr@uww.edu.
For questions regarding this position, please contact:
Melissa Walton
waltonm@uww.edu
(262) 472-1385
To Ensure Consideration:
Applications received by November 4th, 2026, are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. The most qualified applicants will be invited to participate in the next step of the selection process.
CAMPUS INFORMATION:
UW-Whitewater is a thriving public university locat