Senior Business Analyst, Revenue Growth Platforms

NBCUniversal is seeking a Sr. Business Analyst, Revenue Growth Platforms to support the development and execution of products that enable revenue growth across our advertising business. Reporting to the Director, Revenue Growth Platforms, this role will help deliver capabilities that improve prospecting, lead management, seller workflows, and revenue generation across Programmatic, Universal Ads, Local, and SMB businesses.
The Sr. Business Analyst will partner closely with Sales, Operations, Data, Technology, and Product teams to define requirements, prioritize enhancements, and deliver scalable solutions that improve seller productivity and business outcomes.
Responsibilities
Partner with stakeholders to understand business objectives, seller workflows, and process improvement opportunities.
Gather, analyze, document, and validate business requirements for revenue growth initiatives.
Translate business needs into user stories, functional requirements, process flows, and acceptance criteria.
Support initiatives across lead generation, prospecting, qualification, routing, engagement, and conversion processes.
Collaborate with Salesforce Product and Technology teams to implement solutions within the broader sales technology ecosystem.
Analyze business processes, user feedback, and performance metrics to identify optimization opportunities.
Support backlog refinement, testing, deployment, and release activities.
Lead User Acceptance Testing (UAT) planning, execution, and issue resolution.
Develop process documentation, training materials, and business procedures.
Support evaluation of sales technology platforms, integrations, and emerging capabilities.
Partner across teams to deliver consistent and connected seller experiences.
Required Qualifications
5+ years of experience in Business Analysis, Sales Operations, Revenue Operations, Sales Technology, or a related field.
Strong understanding of the lead-to-revenue lifecycle, including lead generation, qualification, management, and conversion.
Proven experience gathering and documenting business requirements and translating them into technology solutions.
Experience working with Salesforce and CRM-enabled sales processes.
Ability to create process maps, workflow documentation, and functional specifications.
Strong analytical, problem-solving, and organizational skills.
Experience working with cross-functional business and technology teams in Agile or similar environments.
Excellent communication, facilitation, and stakeholder management skills.
Bachelor's degree or equivalent experience.
Preferred Qualifications
Experience in advertising, media, streaming, ad tech, or enterprise sales organizations.
Familiarity with prospecting, sales intelligence, lead enrichment, and sales engagement platforms.
Knowledge of Salesforce Lead, Account, Contact, and Opportunity workflows.
Experience supporting Programmatic, Local, SMB, or emerging revenue businesses.
Understanding of digital, streaming/CTV, and programmatic advertising workflows.
Experience supporting sales transformation, CRM modernization, or process improvement initiatives.
Additional Requirements:
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $95,000 - $115,000

Employment type
Full-time

Work arrangement
Hybrid