Area Manager, Franchise Performance

JOB SUMMARY:
The Area Manager serves as a trusted advisor to a portfolio of hotel owners across the central United States, with primary support for Econo Lodge and Rodeway Inn properties. The role analyzes hotel performance, identifies opportunities, and provides on-site and virtual consultations intended to improve guest satisfaction, revenue, and profitability. The Area Manager connects owners with operational, sales, revenue, training, and execution resources across Choice Hotels. This individual contributor collaborates with Area Managers, Area Directors, and cross-functional partners while maintaining direct relationships with hotel owners. Success requires hotel operations knowledge, analytical judgment, consultative communication, relationship building, and effective management of a remote portfolio.
RESPONSIBILITIES:
Analyze hotel performance and workflow data from internal and external sources to identify the most significant opportunities to improve performance across the assigned portfolio.
Deliver effective and consistent on-site and virtual consultations using appropriate tools, resources, and performance insights.
Advise owners on strategies designed to improve guest satisfaction, top-line revenue, profitability, and portfolio growth.
Develop consultation action plans and provide timely post-consultation follow-up correspondence.
Maintain accurate property, ownership, consultation, and management records in Salesforce.
Monitor consultation effectiveness through regional vice president feedback, Owner Engagement Index surveys, and stakeholder adoption of recommended actions.
Maintain current knowledge of Choice programs, franchise requirements, operating practices, market trends, and industry conditions.
Collaborate with cross-functional teams and connect owners with resources addressing operational, sales, revenue, training, and execution needs.
Communicate unusual property-performance trends, ownership-engagement concerns, and relevant competitive intelligence to the Director, Franchise Performance & Activation.
Support franchise growth by partnering with regional vice presidents of franchise sales to identify franchise opportunities and develop leads.
Participate in franchise association activities, communications, and relevant corporate initiatives.
Gather and share industry intelligence, market trends, risks, opportunities, and effective practices with franchisees, peers, and corporate partners.
Apply Choice cultural values and performance principles in interactions with franchisees, colleagues, and internal stakeholders.
Communicate effectively through virtual meetings, telephone, email, and text while independently managing portfolio and project priorities.
QUALIFICATIONS:
Employment Experience
At least five years of hotel-level leadership experience or other relevant related experience.
Demonstrated experience analyzing performance information and using findings to improve hotel operations or business results.
Experience consulting with, training, or influencing hotel owners, operators, or comparable business stakeholders.
Demonstrated record of supporting hotel-performance improvement.
Experience balancing portfolio responsibilities, deadlines, and concurrent project-support requests.
Technical Skills
Working knowledge of hotel operations, guest-service diagnostics, action planning, property systems, sales and marketing, and profit-and-loss statements.
Proficiency with Microsoft Outlook, Excel, PowerPoint, and Word.
Ability to use Salesforce for property, ownership, and consultation documentation.
Ability to interpret performance and workflow information using systems and sources that may include STR, GIS/Medallia, Cvent, Workday, Concur, Zoom, Tableau, Profitability Benchmarking/HotStats, Okta/MFA, Business Intelligence, and related corporate reporting systems.
Ability to communicate through virtual meetings, telephone, email, and text.
Additional Skills & Competencies
Strong analytical judgment and data-management ability.
Excellent written, verbal, consultative, and results-focused communication.
Strong relationship-building, listening, training, consulting, influencing, and persuasion skills.
Effective organization, time management, accountability, and follow-through.
Self-directed approach with the ability to manage multiple priorities and deliver results in a remote-work environment.
Education Requirements
Associate or bachelor’s degree in a related field, or an equivalent combination of education and relevant work experience.
No required certification or professional credential is specified in the source posting.
WORK LOCATION AND TRAVEL:
This is a remote, home-based role requiring residence within the Central Time Zone. The associate will collaborate with Choice team members and leadership through Zoom and may periodically travel to Choice offices in Rockville, Maryland, or Scottsdale, Arizona. Approximately 10% nationwide travel is required to attend meetings.
SALARY RANGE:
The salary range for this position is $75,553 - $88,886.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver