Founding Brand Designer

About Aetherya
Aetherya is an AI research company building computational models of how people think and decide. Our mission is to give humanity the technology to understand itself, without capturing more of anyone’s private life to do it.
Every simulated person on our platform runs on Myrias, a cognition model built on our Thymos architecture. Teams use Thesia, our product, to test pages, campaigns, prices and messages on a simulated population before anything reaches real people. On people it has never seen, from public datasets, Myrias predicts how a population will choose with 93.8% accuracy. That puts it ahead of BEAST, the published academic model for the task, and it runs at 3.7 microseconds a decision. Every proposed improvement is registered before testing, and we publish the rejected ones alongside the wins, because a research company should be able to show its work.
The role
Everything you can see of Aetherya today was made without a designer. The research is real and the ambition is enormous, and the brand still has to catch up with both. You would be the first designer to work on it.
As Founding Brand Designer, you’d take our new mark and build the whole world around it:
The identity system: typography, color, grid, texture, motion and guidelines the whole team can use
The website and the visual language of the product interface
Pitch decks, sales materials and our presence on LinkedIn
The way our research looks when it reaches the public
Art direction for launch films and campaigns
Your work will be the first thing people see of Aetherya. Every client, investor and researcher who discovers us will know us through what you design.
What we offer
A small, very ambitious team of seven with a mission that gets bigger the closer we look at it
Direct work with the founder on every decision, with nothing in between
Real ownership through phantom equity, with a move to a paid contract. We’ll discuss the equity and vesting terms together in private.
A piece of work few designers ever get to make: the identity of a research company in its first year, before anyone else has defined it
Remote, part-time, flexible hours
What we’re looking for
A portfolio with at least one brand system you built end to end
Strong typographic and editorial taste. Our direction is understated and intellectual, and nothing should look AI-generated
Visual and graphic design across web, product and presentation surfaces
Fluency in Figma; Adobe or equivalents are a plus
The confidence to make design decisions on your own and defend them
A real interest in cognitive science, psychology or AI research is a strong plus
How to apply
Send your portfolio along with three sentences about a brand you think is quietly excellent, and why.

Work arrangement
Yes