Senior Product Manager

About The Role
We are looking for an experienced marketing professional to join our Peripheral team within Gore Medical. In this role you will work in collaboration with a global marketing team, sales, marketing communications, legal, regulatory, and medical affairs to deliver on business objectives by:
Driving and executing branding/marketing strategies for the Americas Region including managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc.)
Developing product commercialization strategies (e.g. pricing, licensing, distribution etc.)
Serving as a regional expert in the product portfolio both for the field team and for customers
Adapting global brand materials to the needs of the regional market
Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, pricing strategies, and favorable timing for product launch
Partnering with product development and marketing teams to ensure that customer needs for each targeted segment are incorporated into product design, branding, and marketing approaches
This is a remote position, and you can work from home in most locations within the United States.
Responsibilities
Conducting research to define targeted customer segments, journey mapping and determine the key values that drive buying behavior.
Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics.
Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials
Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch
Managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc)
Demonstrating expertise in product and procedure to support sales, training and education
Partnering with product development and Global marketing teams to ensure that regional customer needs/values are incorporated into product design, branding, and marketing approaches
Partnering with Health Economics on market access and insight
Managing products from launch commercialization to device discontinuation
Presenting business performance and strategic recommendations to leadership
Lead interaction with Sales to support commercialization activities
Communicating clinical, operational, and economic value through evidence-based messaging
Required Qualifications
Bachelor’s degree
Minimum of 4 years of experience in the medical device, pharmaceutical, or life sciences industry focused on direct-to-healthcare professional marketing, product management, and/or other technical related experience
Demonstrated success with owning a product life cycle including forecasting, pricing, launch planning, product and marketing plans, and meeting revenue targets
Proven experience in creating new and adapting product marketing materials that translate device features into clinically meaningful benefits, align with the strategy, and target customer needs
Proven experience in utilizing data and other insights to drive decisions associated with product life cycle and marketing plans
Must have excellent communication and presentation skills for internal and external communications with proficiencies in Microsoft Power Point, Microsoft Excel, and Microsoft Teams
Ability to work and interact effectively with physician customers and across all functions in the organization: business leadership, sales, medical education, regulatory, legal, marketing communications, and health economics
Demonstrated ability to read, interpret and communicate scientific or clinical publications and data
Ability to travel overnight both locally and internationally up to 30%
Desired Qualifications
MBA
Knowledge of Peripheral Arterial Disease therapies
Experience with a Medical Device Quality System environment
This role requires ongoing access to U.S. hospitals and compliance with facility-specific access policies (which may include a requirement to provide proof that you are fully vaccinated with one of the COVID-19 vaccines), vendor credentialing requirements including drug screening, background checks, immunization and training.
This position offers a remote work arrangement in the country from which the Associate is employed. Eligibility is dependent on the responsibilities of the role and business needs, and the Associate must agree to comply with Gore’s work arrangement policies.
Note: In the United States, restrictions exist for remote work from Alaska, Hawaii and Rhode Island.
What We Offer
Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the United States. Gore generally will not sponsor visas unless otherwise noted on the position description.

Work arrangement
Yes