Director of Brand Strategy

This employer is a leading health and wellness platform focused on providing accessible, personalized care. They are currently seeking a Director of Brand Strategy to lead creative initiatives and drive brand growth.
The Role
• Develop and refine brand personality, positioning, and messaging frameworks to ensure consistent brand identity.
• Drive the development of channel strategies and creative briefs for integrated brand campaigns.
• Audit and optimize the consumer journey to improve understanding of the value proposition and create engaging brand experiences.
• Collaborate with cross-functional partners to provide actionable feedback that guides creative execution and ensures alignment with business objectives.
What You'll Need
• 10–15 years of professional experience in creative and brand strategy.
• A proven track record of building and scaling brands through effective creative storytelling.
• Deep expertise in partnering with market research teams to translate insights into actionable strategies.
• Strong understanding of channel best practices across both online and offline consumer touchpoints.
What's On Offer
• Competitive salary.
• Comprehensive health benefits including medical, dental, and vision coverage, plus parental leave.
• Unlimited PTO, company holidays, and quarterly mental health days.
• 401k benefits with employer matching and an Employee Stock Purchase Program (ESPP).
Apply via Haystack today!

Work arrangement
Yes