Digital Marketing & Content Specialist

The Digital Marketing & Content Specialist will help shape and execute Charlie’s digital marketing strategy, with primary responsibility for social media content, digital photography, video, and online brand assets. This role is responsible for developing engaging written and visual content, coordinating a unified social media calendar, and producing photography and video that strengthen the company’s brands. The specialist will also manage digital assets, monitor campaign performance, support sales initiatives, and assist with company events and industry activities.
Key Responsibilities:
Social Media Management
Lead the development and execution of a unified social media strategy across all Charlie’s divisions
Develop and maintain a company-wide social media calendar in partnership with content contributors across all Charlie’s divisions ensuring consistent participation and alignment with company and brand priorities
Create engaging content, including captions, images, and videos, for various social media platforms​
Ensure brand consistency and identify opportunities to increase engagement
Manage paid and organic social media campaigns, including boosted content
Monitor campaign performance, engagement, audience growth, traffic and other established KPIs
Digital Asset Management & Photography
Organize and execute monthly in-house photo and video shoots
Includes product photos, vendor/grower photos, customer photos and more
Manage the in-house photo studio by keeping equipment cared for, up to date and in working order.
Own and organize Marketing’s image library
Update images on the company's online ordering platform
Optimize images for delivery via websites, social media, email marketing
General Marketing Responsibilities
Support sales by attending meetings and creating and managing sales materials
Collaborate with marketing team to develop digital assets and visual content for sales materials, websites, email campaigns and other marketing channels
Understand market trends, study competitors' market behavior and strategies, and keep up to date on industry activities and trends
Assist with maintaining and updating company websites and online ordering platform
Coordinate and serve as a company representative at events, trade shows, etc.
Bachelor's degree in marketing, digital marketing, communications, photography or a related field
2-3 years of experience in digital marketing, social media, content creation, or similar role
Deep familiarity with social media platforms (Facebook, Instagram, LinkedIn) and social media management tools
Product and food photography experience preferred
Experience planning and directing photo and video shoots
Proficiency in photo editing and basic video production
Experience with Adobe Creative Suite programs
Familiarity with email marketing platforms (HubSpot) and content management systems (WordPress)
A portfolio demonstrating social media content, photography, video, or digital design work
Strong copywriting, editing and proofreading skills
Strong communication, organization and project management skills
Creative thinking with a keen eye for design and visual content
Ability to work independently and collaboratively with a team
Data-driven mindset with strong analytical skills

Employment type
Full-time

Work arrangement
No