Senior Events Manager

As passionate about our people as we are about our mission.
Why Join Q2?
Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.
What Makes Q2 Special?
Being as passionate about our people as we are about our mission. We celebrate our employees in many ways through our year-round Q2 ChangeMakers awards program and global moments of recognition and connection. We invest in the growth and development of our team members through ongoing learning opportunities, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun and giving back together. From company-wide volunteer days to events like our Q2 Homecoming Week—featuring learning, community service, and culture-building experiences—we create opportunities to connect, grow, and make an impact.
SUMMARY
As the Senior Event Manager, you will serve as the primary backup for the Manager, Events & Tradeshows. You will lead the development and execution of event marketing strategies that elevate brand visibility, engage key audiences, and drive measurable business growth. This highly collaborative role partners closely with Leadership, Sales, Product, Marketing, and Customer Success teams to ensure every event, whether an industry conference, hosted experience, or VIP engagement, aligns event strategy with overarching business objectives. You'll be accountable for delivering high-quality, impactful event experiences that strengthen relationships, generate leads, and contribute to revenue goals.
Travel required: approximately 20% travel
RESPONSIBILITIES:
Strategy, Planning & Integrated Execution
Own the annual event calendar and portfolio framework for an assigned segment, and align to integrate audience signals, competitive timing, and account-level priorities into an event plan.
Lead cross-functional planning across marketing, sales, product, and customer success to ensure event programs are sequenced, resourced, and aligned to go-to-market objectives.
Manage and execute 15+ multi-tier events annually while leading CONNECT workstreams; maintain portfolio-level performance scorecards and present data-backed recommendations to marketing leadership.
Audience Targeting & Pipeline Influence
Lead pipeline influence strategies for priority accounts through event activations deliberately sequenced to build buyer confidence and accelerate time-to-close.
Build repeatable sales enablement frameworks that connect event engagement to pipeline creation; partner with sales leadership to co-own follow-up execution and pipeline targets.
Drive attendee engagement through innovative strategies, ensuring effective lead capture and structured post-event follow-up to optimize ROI.
Brand Expression & Stakeholder Presence
Elevate the organization's brand presence across high-priority events through differentiated content and activation concepts that create a memorable, distinctive impression.
Develop and deliver executive-level event strategy communications to VP and SVP audiences
Partner across Product Marketing, Content, and Design to ensure strategic alignment on event vision, messaging, and brand representation across all materials, signage, and promotional assets.
Cultivate relationships with clients, prospects, vendors, and strategic partners through curated, high-touch event experiences designed to deepen relationships and advance pipeline objectives.
Data-Driven Decision Making & Continuous Improvement
Synthesize competitive intelligence, market trends, and performance data to make event investment recommendations; assist to build the analytical case for continuing, scaling, or sunsetting events.
Evaluate and recommend marketing technology solutions based on functional fit and integration requirements; build reusable AI-assisted workflows that improve team efficiency.
Conduct in-depth post-event analysis measuring ROI, attendee quality, and pipeline contribution; leverage data and insights to continuously refine future event strategies.
Full-Lifecycle Event Execution
Orchestrate multiple simultaneous events across different planning phases without degrading quality or missing commitments; establish execution standards and escalation protocols adopted across the team.
Design and enforce onsite operational frameworks for flagship events working with GTM partners on staffing, preparing contingency protocols, and following vendor management standards.
Own the full event lifecycle from event selection and contract execution through onsite management and post-event close-out.
Budget & Financial Management
Manage multi-million-dollar event portfolio budgets with shared ownership of annual planning, in-year reallocation, and large-scale contract negotiation for flagship sponsorships.
Assist in building investment scenarios that model the revenue impact of different spending levels; co-present tradeoff analyses that enable senior leadership to make confident investment decisions.
Attendee Experience & Engagement Design
Architect high-impact event experiences for priority accounts designed to shift buyer perception, deepen executive relationships, and accelerate commercial conversations.
Lead hosted and experiential events including executive dinners, private roundtables, hosted conferences, industry tradeshows and VIP activations - with intentionality around specific goals.
Lead the execution of C-suite and VP-level engagement at Tier 1 and Tier 2 events; uplevel executive engagement playbooks that are repeatable across the portfolio.
Thought Leadership & Category Positioning
Ensure the organization's category leadership narrative is expressed consistently across events and owned experiences through speaking sessions, panels, and hosted content.
Identify and secure speaking opportunities aligned to the company's most important category narratives; partner with subject matter experts and Product Marketing to develop compelling session content.
Utilize industry knowledge to pinpoint and prioritize participation in key events, conferences, and trade shows that reinforce the organization's category leadership position.
EXPERIENCE AND KNOWLEDGE:
A Bachelor’s degree and 8+ years experience in corporate or association event management and trade shows
Understanding of the financial services and fintech landscape, with success delivering executive-level, account-based experiences for enterprise banks and credit unions, is ideal.
Proven track record leading complex, high-attendee-volume events (1,000+ attendees) across multiple concurrent workstreams, from strategic planning through onsite execution.
Proven experience in event management, partnering closely with Sales and Executive Leadership to align event strategy with pipeline objectives and revenue goals.
Proven track record of integrating event analytics with sales outcomes to showcase tangible business impact and pipeline contribution.
Excellent project management skills with the ability to manage multiple projects concurrently.
Expertise in contract negotiation, vendor management, and budget oversight.
Strong analytical mindset with the ability to measure and report on the success of events.
Strong communication and collaboration skills with the ability to work cross-functionally, both internally and externally.
Ability and comfort working in a fast-paced, deadline-driven environment.
Organized and detail-oriented with a focus on quality and accuracy.
Ability to travel to events for onsite setup, team supervision, and event management.
This position requires fluent written and oral communication in English.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Health & Wellness
Hybrid Work Opportunities
Flexible Time Off
Career Development & Mentoring Programs
Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental l