Digital Client Success Manager

Role Overview
The Digital Client Success Manager (DCSM) serves as the primary strategic and operational point of contact for assigned digital marketing clients, ensuring successful campaign execution, strong client relationships, and measurable performance outcomes. This role is responsible for managing the full lifecycle of digital marketing campaigns, including client onboarding, strategic planning, campaign coordination, launch readiness, optimization, reporting, and ongoing performance management.
Key responsibilities include leading client communication and strategic discussions, coordinating cross-functional workflows, overseeing campaign execution timelines, monitoring campaign performance, identifying optimization opportunities, and delivering actionable insights and recommendations to clients. The DCSM partners closely with Sales, Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing teams to ensure campaigns are executed efficiently, accurately, and in alignment with client enrollment and marketing objectives.
This role plays a critical part in supporting client retention, operational excellence, and long-term account growth by delivering a high-quality client experience, driving strategic value, and ensuring successful digital marketing outcomes across Encoura’s client portfolio.
A Day in the Life
Lead the day-to-day management of a portfolio of digital marketing clients and campaigns, serving as the primary point of contact for strategic guidance, campaign updates, and ongoing support
Coordinate campaign execution across internal teams including Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing to ensure campaigns launch accurately and on schedule
Manage campaign timelines, deliverables, approvals, and operational workflows to maintain a seamless client experience and ensure alignment across departments
Monitor campaign pacing, performance, and key KPIs while proactively identifying optimization opportunities related to targeting, creative, budget allocation, audience strategy, and conversion performance
Analyze reporting data and platform insights to develop strategic recommendations and communicate campaign performance clearly to clients and internal stakeholders
Lead recurring client meetings, performance reviews, onboarding discussions, and strategic planning conversations focused on achieving enrollment and marketing objectives
Troubleshoot campaign, tracking, reporting, or operational issues while coordinating timely resolution across internal teams and external partners
Identify opportunities to strengthen client relationships, support renewals, expand campaign scope, and introduce additional digital marketing strategies aligned with client goals
Collaborate cross-functionally to improve internal workflows, operational efficiencies, communication processes, and scalable service delivery standards
Stay informed on digital marketing trends, platform capabilities, attribution methodologies, audience strategies, and industry best practices to continuously improve campaign strategy and client outcomes
Role Progression
Within 1 month, you’ll: Complete onboarding and platform training while shadowing experienced team members across client communication, campaign execution, reporting workflows, and internal processes. Develop a working knowledge of Encoura’s digital products, systems, and cross-functional collaboration model, and begin independently supporting low-risk operational and campaign tasks.