Team Lead, Advertising Operations

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Job Title: Team Lead, Advertising Operations
Location: Belen, Heredia, Costa Rica (Hybrid)
Timings: 8am – 5pm
About the Role We are looking for a proactive and highly organized Global Advertising Operations Team Lead to join our team. This role is a cornerstone of our operational workflow, focusing on the precise execution of the technical and administrative tasks that underpin our global paid media campaigns.
Reporting to the Global Advertising Lead, this individual will be a key hands-on contributor responsible for managing support requests, implementing campaign tracking, and maintaining the data integrity of our advertising systems. This is an ideal position for a skilled advertising operations professional looking to make a tangible impact on a global scale. The role also includes supporting global reporting and data integration initiatives, executing PO requisitions and monthly financial reconciliation activities, and maintaining process documentation, governance guidelines, and team resources within the SharePoint enviro
We are also looking for someone who can help transform the current processes and lead & strategize automation initiatives into scalable workflows, to improve operational efficiency.
What this job involves As a Global Advertising Operations Team Lead, you will be directly responsible for:
Leadership:
Ownership of complex or high-risk implementations (e.g., leading tracking setup for multi-market launches).
Mentorship or guidance to junior AdOps team members or regional team members.
Responsibility for escalation management, acting as the default resolver before issues reach the Manager.
Experience working across multiple regions, time zones, or markets.
Ability to manage conflicting priorities from different regions using clear SLAs or intake processes.
Confidence working with external agencies and vendors as an operational authority, not just a coordinator.
Operational Support & Queue Management
Owning and managing the day-to-day AdOps support queue (Workfront), acting as the first point of contact for marketer requests.
Providing timely resolution for routine technical and administrative issues and escalating more complex problems to the Manager as needed.
Executing user access requests across paid media platforms, ensuring compliance with established governance protocols.
Technical Implementation & Campaign Support
Performing the hands-on implementation of all standard paid media tracking, including pixels and floodlight tags using Google Tag Manager.
Assisting the Manager with the deployment and validation of advanced tracking solutions like CAPI and Enhanced Conversions.
Conducting quality assurance checks on campaign setups to ensure all tracking is firing correctly before launch.
Creating and managing UTM tracking links for all campaigns, ensuring consistency with global standards.
Financial & Data Administration
Executing PO requisitions for campaigns and platform expenses in the financial system.
Assisting with the monthly financial reconciliation process by pulling data and preparing reports.
Maintaining core process documentation, governance guidelines, and resources on the team's SharePoint site.
Governance & Process Adherence
Enforcing global campaign naming conventions by regularly auditing platform data and coordinating corrections with campaign owners.
Supporting the onboarding of new vendors and agencies from a systems and process perspective.
Identifying opportunities to improve existing workflows and suggesting efficiencies to the Manager.
Operations
Will manage a team of 4-5 people in Costa Rica as the reporting manager
Will manage local operations and be the POC for Local leadership for all people management related communications etc
Will be responsible for team operational reporting
What we're looking for:
8 – 10 years of direct experience in hands-on advertising operations or digital marketing role.
Prior experience in managing a team
Practical experience with Google Tag Manager and implementing tracking pixels for major ad platforms (Google, LinkedIn, Meta).
Highly organized, process-driven, and possesses a keen eye for detail.
A proactive problem-solver with the ability to manage multiple tasks and deadlines effectively.
Strong written and verbal communication skills for providing clear support to stakeholders.
Familiarity with project management tools (e.g., Workfront) and proficiency in Microsoft Excel.
An eagerness to learn and grow within the dynamic field of advertising technology and operations.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Excellent communication skills and a collaborative, team-oriented mindset.
Drive strategic initiatives that contribute to overall marketing and business growth
Maintain high levels of stakeholder satisfaction through effective communication and delivery
Location:
On-site –Belen, CRI
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!
At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.
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