Associate Manager - Video Content Creator

Job Description: Associate Manager – Video Content Creator
Department: Branding & Marketing
Designation: Associate Manager – Video Content Creator
Reporting To: VP – Branding
Location: Hyderabad
Experience: 5–8 years
Employment Type: Full-time
Role Purpose
To conceptualise, produce, and manage compelling video content that brings the Organo brand, its communities, people, projects, and sustainability philosophy to life. The role will own the end-to-end video content lifecycle, from ideation and scripting to filming, editing, publishing, and performance analysis, ensuring consistency with the organisation’s brand identity and communication objectives.
Key Responsibilities
Video Strategy & Content Planning
Develop video content strategies aligned with organisational branding, marketing, business, and communication objectives.
Create monthly content calendars for social media, digital campaigns, project promotions, and internal communications.
Translate business priorities, customer stories, employee experiences, and sustainability initiatives into engaging visual narratives.
Identify emerging video formats, storytelling techniques, and digital content trends relevant to the brand.
Video Production & Editing
Manage end-to-end video production, including concept development, scripting, storyboarding, filming, editing, sound design, colour correction, and final delivery.
Produce high-quality short-form and long-form videos for Instagram, YouTube, LinkedIn, websites, presentations, and other digital platforms.
Create reels, interviews, testimonials, project walkthroughs, event highlights, promotional films, and behind-the-scenes content.
Independently operate cameras, lighting, audio equipment, and other production tools as required.
Ensure all video assets meet established quality standards, timelines, and platform-specific specifications.
Brand Storytelling & Employer Branding
Showcase Organo’s philosophy of sustainable living, community building, ecological responsibility, and conscious lifestyles through impactful video stories.
Create employee stories, leadership messages, workplace culture videos, recruitment campaigns, and internal engagement content.
Capture organisational events, employee celebrations, learning initiatives, recognition programmes, and culture-building activities.
Collaborate with HR and other departments to strengthen employee engagement and the organisation’s employer brand.
Develop authentic stories featuring customers, residents, employees, leadership, and other relevant stakeholders.
Cross-functional Collaboration
Work closely with Branding, Marketing, HR, Sales, Business Development, and project teams to understand content requirements.
Coordinate with external production agencies, freelancers, photographers, and creative partners when required.
Manage production schedules, shoot logistics, approvals, and stakeholder feedback.
Ensure timely delivery of video assets for campaigns, events, launches, and internal communication initiatives.
Digital Publishing & Performance
Optimise video content for different digital platforms, including aspect ratios, duration, captions, thumbnails, and audience preferences.
Track content performance through views, reach, watch time, engagement, shares, and other relevant metrics.
Analyse performance trends and recommend improvements in content formats, storytelling, and distribution.
Maintain an organised library of raw footage, edited videos, project files, and approved brand assets.
Ensure appropriate permissions, releases, music licensing, and usage rights for published content.
Innovation & Continuous Improvement
Experiment with emerging video production tools, AI-assisted editing, motion graphics, animation, and other relevant technologies.
Introduce scalable content production processes to improve turnaround time and consistency.
Maintain high creative standards while balancing production budgets, deadlines, and business priorities.
Qualifications & Experience
Bachelor’s degree in Film Making, Mass Communication, Visual Communication, Multimedia, Media Production, or a related discipline.
5–8 years of relevant experience in video production, digital content creation, filmmaking, or brand storytelling.
A strong portfolio demonstrating end-to-end video production and editing capabilities.
Experience managing multiple video projects independently, from concept to final delivery.
Technical Skills
Proficiency in Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or equivalent professional editing software.
Working knowledge of Adobe After Effects, motion graphics, and animation tools.
Practical experience with cameras, lenses, lighting, audio recording, and production equipment.
Understanding of social media video formats, platform algorithms, audience engagement, and digital content trends.
Familiarity with AI-enabled video production and editing tools is an advantage.
Strong scripting, visual storytelling, composition, sound design, and colour-grading skills.
Behavioural Competencies
Creative thinking and strong visual storytelling ability.
Ownership and accountability for end-to-end project delivery.
Strong planning, prioritisation, and time management.
Effective stakeholder management and cross-functional collaboration.
Attention to detail and commitment to quality.
Adaptability, curiosity, and willingness to experiment with new formats and technologies.
Key Performance Indicators (KPIs)
Timely delivery of video projects against the approved content calendar.
Quality, consistency, and brand alignment of video assets.
Video reach, watch time, completion rate, and audience engagement.
Contribution of video content to campaign objectives and brand awareness.
Effectiveness of employer branding and internal communication videos.
Production efficiency, turnaround time, and adherence to approved budgets.
Growth in the organisation’s reusable video asset library and content output.
Role Expectations
The Associate Manager – Video Content Creator is expected to function as an independent creative professional who combines hands-on production expertise with strategic thinking, stakeholder management, and accountability for measurable content outcomes. The role requires both creative ownership and the ability to translate business objectives into compelling visual communication.

Work arrangement
No