Retention Marketing Strategist Manager - Email & SMS

Reports To: Account Manager
Location: Remote, South Africa
Compensation: R792,000–908,000, plus performance bonus
Type: 6-month contract with a view to permanent, full-time
Where would you look if a client's emails were getting clicks, but their customers weren't coming back?
That's the kind of question we want you asking at Bloom.
We help established US Shopify brands grow by bringing paid acquisition and retention together. Our clients have built businesses people want to buy from. We help them work out what comes next after hitting upwards of $1mil+ turning that first purchase into a second, building loyalty and growing profitably.
We're looking for a retention strategist who gets curious about the business behind the account.
Someone who can spot what's holding growth back and explain to a founder what we should do about it.
The Role
You'll own email and SMS strategy across a portfolio of US DTC clients, leading the conversations about priorities, performance and where the next opportunity lies.
You'll need the technical experience to know whether your recommendations will work.
You should be comfortable opening Klaviyo, questioning how an account is set up, investigating a weak flow and getting involved in delivery when needed.
We're also planning to hire a dedicated technical specialist. You'll guide their work, set clear briefs and review data insights and delivery.
This is a founder led business with a clear growth plan so expect to be more hands-on at first, with more of your time moving towards strategy and client leadership as that support takes shape.
What you'll do
Understand each client's business, customers and commercial goals, then build a retention plan around them.
Find where customers drop off, which segments are being overlooked and what would encourage another purchase.
Direct campaign concepts by segment, briefing our copy writer and designer, with the technical specialist managing build and project delivery, ensuring you are setting priorities of approach.
Hit revenue goals and own the campaign cadence, flows, automation and segmentation strategy
Establish a baseline, forecast likely outcomes and explain the assumptions behind your numbers.
Lead client conversations with clear recommendations on what's working, what isn't, what we should change ensuring you continually back up with data driven performance insight and tested concepts.
Work with paid media, creative and technical colleagues when the problem goes beyond email
What you'll bring
You've delivered meaningful results in ecommerce email or lifecycle marketing, either in an agency or within a DTC brand. Around five years' experience is a useful guide; the substance of your work matters more. Experience with US brands is a real plus.
You'll bring strong hands-on Klaviyo experience, a good understanding of email and SMS customer journeys, and the confidence to advise clients directly.
You can connect your work to repeat purchases, customer value and profitability. You also know that revenue attributed to an email platform doesn't tell the whole story.
Above all, you can explain your decisions and show us what happened because of them.
Working at Bloom
We're a growing agency where your judgement will matter. We care about our clients' businesses, ask good questions and follow things through. We value people who share what they know, challenge an assumption respectfully and flag a problem while there's still time to fix it.
We also want growth the team can sustain. Workload is visible, trade-offs get dealt with early, and nobody has to prove their commitment by always being on.
You'll help shape how we deliver retention as Bloom grows.
What you'll get
A six-month contract, then full employment through our employer of record, with a conversion bonus.
A performance bonus of up to 15% of base.
Group health and dental cover, plus a retirement match once you're permanent.
Interested?
Apply with your CV. We'd love to hear about an account you improved. Where it started, what you spotted, what you personally changed and the result. Interviews will be scheduled week commencing 26th November 2026.

Work arrangement
Yes