Senior Paid Media Strategist

About Northern
Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.
Northern is positioned as a leader in the performance advertising industry as a Meta and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.
Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.
The Opportunity - Senior Paid Media Strategist
Northern is growing, and we are looking for experienced Senior Paid Media Strategists to join our growing paid media team. In this pivotal role, you will take complete ownership of strategy and end-to-end execution for our key client accounts. We want a data-driven leader who can build high-performing, cross-channel paid advertising campaigns that deliver measurable business results.
As a senior member of the team, you will pair deep technical expertise with strategic vision. You will naturally lead every stage of the campaign lifecycle, from initial research and media planning to hands-on implementation, proactive optimization, and insightful reporting.
*Our Connected Workplace Program allows you to work remotely, in a hybrid model, or fully in-office. Preference is given to Ontario-based employees due to the requirement for occasional in-person client and team meetings.
Benefits of Becoming a Northerner
In exchange for your talent and expertise, Northern is committed to providing:
Robust Benefits plan, including a Health Spending Account
Wellness Program & LifeWorks EAP
Fitness Reimbursement Program
Vet Care Program
RRSP Matching
Profit-Sharing Performance Bonuses
Endless Professional Growth Opportunities
Delicious Meals & Company Social Events
Free Onsite Parking
Referral Bonus Program
Flexible work environment - so you can work where & when you work best
Allowance to help set up home office
Just to name a few!...
What You'll Be Doing:
Lead paid media strategy and execution across platforms like Google, Meta, TikTok, Pinterest, Snap, and LinkedIn - owning campaign planning, setup, optimization, and reporting
Develop data-driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results
Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement
Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendations to clients and internal stakeholders
Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals
Oversee campaign quality and performance, reviewing and optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with cross-functional teams
Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations
Stay current on digital marketing trends and platform updates, sharing insights with the team and applying new tactics to push performance
Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise
Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts
Provides feedback, direction and mentorship to Jr Paid Media members
What You'll Bring:
5+ years of experience in digital advertising, with a focus on paid campaign execution
3+ years of performance marketing management.
Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience
Proven track record of developing and executing high-performing digital advertising strategies across platforms such as Google Ads, Facebook Ads, and YouTube
Hands-on experience managing campa

Employment type
Full-Time

Work arrangement
Yes