Head of Digital Marketing Department

Description:
We are looking for a Head of Digital Marketing Department to join our team.
The ideal candidate will have a strong digital marketing background, a strategic mindset, and excellent leadership skills. You’ll collaborate with cross-functional teams to ensure optimal performance and data-driven decision-making.
Responsibilities:
Develop and implement digital marketing strategies to ensure user engagement, and maintain engagement across the Company’s digital platforms, including paid media, SEO, social media, content marketing, etc.
Define monthly/quarterly content promotion strategies, approve action plans, and monitor their execution across social platforms by introducing engaging content and campaigns that will increase brand awareness and customer engagement
Oversee the planning, execution, and improvement of paid media campaigns (PPC, display, social advertising) to ensure maximum ROI and customer engagement
Develop and monitor SEO strategies to increase organic traffic, and improve search rankings via effective keyword research and link-building
Analyze campaign performance, user behavior, and campaign effectiveness using Google Analytics, other data management platforms, and analytics tools
Plan annual, quarterly, and monthly budgets for paid advertising campaigns
Provide annual, quarterly, and monthly performance reports, define and measure KPIs
Collaborate with relevant units within the Company to increase customer satisfaction through a common strategy
Constantly monitor emerging trends, technologies, and tools in digital marketing. Implement innovative strategies to stay ahead of competitors and accelerate growth
Supervise and coordinate the department's activity
Delegate tasks and supervise their implementation according to the deadlines established. Provide guidance, mentoring, and performance evaluation to ensure efficient execution of objectives
Organize and monitor the onboarding process of new hires
Ensure all digital marketing activities comply with the RA Law on Advertising, as well as other legislative and regulatory requirements related to the field
Perform other functions assigned by the immediate supervisor and arising from the duties of the position
Requirements:
Master’s degree in Marketing, Digital technologies, or a relevant field
Proven work experience as a Digital marketing unit manager
Demonstrable experience in designing and implementing successful digital marketing campaigns
Proficient in MS Office (particularly Excel) and data manipulation
Excellent knowledge of English and Russian languages
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands-on experience with SEO/SEM, programmatic media-buying, and CRM software
Familiarity with web design
Experience in data analysis and reporting
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
Analytical thinking with strong math skills
Good time management skills, including prioritizing, scheduling, and adapting as necessary
Ability to work on multiple projects with different objectives simultaneously
The ability to think strategically and develop innovative marketing strategies

Employment type
Full-Time

Work arrangement
No