Graphic Designer

About Reframe
Reframe is a neuroscience-based app that helps people drink less, or quit, without shame or labels. We're a Y Combinator–backed (S21) company headquartered in Alpharetta, Georgia, with team members working remotely.
Members use Reframe for daily lessons, tracking, 1:1 and group coaching, monthly challenges, a supportive community forum, and medical options like Reframe Med+. Everything we make is built around one belief: changing your relationship with alcohol should feel hopeful, not clinical.
The role
You'll create original graphics and edit, retouch and composite photos: fast, consistent and on-message.You'll work with marketing, content, coaching and community. One day it's a batch of paid social ads, the next it's a challenge calendar, a podcast cover, or a set of retouched creator photos. This is a visual design role, not UX/UI: you won't be designing app screens or user flows.
What you'll do
Bring the new brand to life. Apply our refreshed brand system to social, email, ads and print, and build templates so the whole team stays on-brand.
Design marketing and ad creative. Produce static and simple animated images for paid social, organic posts, email headers, thumbnails and campaigns, iterating with performance data.
Edit and retouch images. Color-correct, retouch, crop, resize and composite photos, including stock, team and creator content, so every image looks polished and consistent.
Create member content. Design monthly challenge calendars, journal prompts, coaching worksheets, lesson graphics and Reframeable Podcast artwork.
Support community and partnerships. Make graphics for forum events, live coaching sessions, member meetups and Reframe Collective creator partners.
Own the asset library. Keep brand files, templates and edited images organized so anyone can find the right version in seconds.
Manage the queue. Take requests from multiple teams, prioritize with your manager, and hit deadlines without sacrificing quality.
What we're looking for
2–5 years of graphic design experience, ideally at a startup, agency or consumer brand.
A portfolio that shows strong layout, typography and color, plus examples of photo editing and retouching.
Expert-level Photoshop and Illustrator; comfortable in Figma, Canva or InDesign.
Strong photo editing skills: retouching, color grading, masking, background removal and compositing.
Comfort with basic motion: animated social posts or GIFs (After Effects or similar).
Speed without sloppiness. You can turn around a batch of ad variations in a day and still sweat the details.
Self-directed and reliable working remotely, with clear async communication across time zones.
Warmth and empathy in your work. Our members are often in a vulnerable moment, and the design should feel kind, never preachy.
Work in the EST (New York) Time zone
Nice to have
Experience in health, wellness or mental health brands.
Illustration skills, especially friendly, inclusive character or spot illustration.
Photography or photo art direction experience.
Familiarity with performance creative: A/B testing ads and reading results.
Comfort using AI image tools to speed up exploration, editing and production.
Why Reframe
Real impact
Ownership early
Remote

Work arrangement
Yes