SEO Performance Manager

SEO Performance Manager – Global Wave Group
Location: Albany, Auckland (Office based)
Reports to: Global Marketing Manager
Role Purpose
The Off-page SEO & Online Reputation Manager is responsible for increasing the company’s visibility, authority, and reputation across the web outside of our own website. The focus is to build high-quality backlinks, expand our brand presence on third-party platforms, monitor search engine results pages (SERPs), and actively manage any negative or misleading content about the company.
Key Responsibilities
Develop and execute an off-page SEO strategy aligned with overall marketing and business goals.
Build and maintain a systematic backlink acquisition program (e.g., outreach, partnerships, digital PR, guest posts).
Identify and secure high-quality backlink opportunities from authoritative, relevant websites.
Monitor backlink profile health (e.g., toxic links, broken links) and coordinate disavow or cleanup actions when needed.
Track branded search results and ensure the first page of SERPs highlights positive, accurate information about the company.
Identify negative, outdated, or misleading articles and work on strategies to respond, suppress, correct, or counterbalance them.
Collaborate with Content and PR teams to publish positive brand stories, case studies, and thought-leadership pieces on external platforms.
Manage and optimize company profiles on key third-party platforms (e.g., review sites, directories, social profiles, industry listings).
Monitor and respond to online reviews and public feedback in cooperation with Customer Service and relevant teams.
Use SEO and reputation monitoring tools (e.g., Google Search Console, Ahrefs, SEMrush, Mention) to track performance and insights.
Prepare regular reports on off-page SEO performance, online reputation status, and key performance indicators progress.
Essential Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of hands-on experience in SEO, with at least 1 year focused on off-page SEO or link building.
Proven experience managing online reputation, brand mentions, or digital PR campaigns is strongly preferred.
Solid understanding of search engine algorithms, link quality factors, and best practices for white-hat link building.
Familiarity with major SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console, Google Analytics).
Strong analytical skills with the ability to interpret data, identify trends, and make data-based recommendations.
Excellent written communication skills (for outreach emails, responses, and content briefs).
Strategic thinking with a hands-on, execution-focused mindset.
Detail-oriented, organized, and consistent in following processes and documenting work.
Strong problem-solving skills and a proactive approach to dealing with negative content and crises.

Employment type
Full-Time

Work arrangement
No