Director of Lifecycle Marketing

Director of Lifecycle Marketing (Email & SMS – Direct Response)
Department: Marketing
Reports to: CMO for Truly Free Home
Location: Remote
Employment Type: Full-time
Compensation: Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)
About Us:
Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels—they are core profit centers responsible for a significant portion of company revenue.
TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.
Position Overview:
We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30–40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2–3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.
You will be responsible for building a predictable, profit-generating lifecycle operating system—one that continuously optimizes retention, increases LTV, and improves subscription performance.
This role requires a true operator—someone who can:
Run a high-volume campaign engine
Make decisive calls on offers, products, and promotions
Close the loop between performance data and future strategy
Core Ownership Areas:
1. Revenue Ownership (Email + SMS):
Own and deliver 30–40%+ of total company revenue through lifecycle channels
Build and execute a high-frequency, high-conversion campaign calendar
Decide what products, offers, and promotions get deployed based on performance data
Drive first purchase, repeat purchase, and subscription conversion
2. Lifecycle & Subscription Strategy:
Architect and continuously optimize end-to-end customer journeys, including:
Acquisition nurture
Conversion flows
Post-purchase monetization
Replenishment & subscription upsell
Win-back/reactivation
Partner with leadership to define and evolve subscription strategy at a strategic level
Improve rebill rates, churn reduction, and subscriber LTV
3. Messaging, Copy & Offer Strategy:
Lead direct-response messaging strategy across Email and SMS
Ensure every send has a clear objective: drive revenue, conversion, or retention
Develop and refine:
Offer frameworks
Promotional hooks
Urgency and conversion tactics
Maintain balance between brand integrity and aggressive performance marketing
4. Data, Reporting & Feedback Loop:
Own reporting and performance analysis across lifecycle channels:
Revenue per send / per subscriber
Contribution to total revenue
Conversion rates, AOV, LTV, churn
Build a closed-loop feedback system:
Insights → Hypothesis → Test → Scale
Use data to inform:
Campaign cadence
Offer selection Segmentation strategy
Develop a predictable, repeatable system for revenue generation and optimization
5. Operating System & Process Development:
Build and maintain a scalable lifecycle marketing operating system, including:
Campaign planning cadence
Testing frameworks
Performance review cycles
Establish clear processes for ongoing optimization and iteration
Ensure lifecycle is a data-forward, continuously improving retention engine
Key Requirements:
6–10+ years in lif

Employment type
Full-Time (Salary)

Work arrangement
Yes