National Sales Manager

National Sales Manager
Packaging Machines / Assembly Machines / Industrial Machinery
Location: Baltimore, MD (HQ-based)
Travel: Up to 50% nationally
Why This Role Exists
Filamatic is seeking a National Sales Manager to lead profitable growth across both new capital equipment and aftermarket revenue streams. This role owns national sales performance and is responsible for building a disciplined, high-performing sales organization that delivers bookings, expands installed-base penetration, and strengthens long-term customer partnerships in regulated and quality-driven markets.
What You’ll Do
Lead and execute the national sales strategy for capital equipment, upgrades/retrofits, and aftermarket services
Own annual bookings targets, pipeline health, and forecast accuracy across direct and indirect channels
Coach, develop, and hold Regional Sales Managers and Sales Engineers accountable to performance expectations
Lead complex, multi-stakeholder sales cycles including pricing, ROI/TCO justification, and contract negotiation
Grow aftermarket revenue through parts programs, service agreements, and installed-base account planning
Oversee customer service and commercial operations functions tied to order flow, parts, and customer escalations
Represent the voice of the customer internally with engineering, operations, service, and supply chain
Monitor competitive activity and adjust go-to-market strategy accordingly
What We’re Looking For (Required)
Bachelor’s degree in Business, Engineering, or a related field (or equivalent experience)
8+ years of B2B sales experience in capital equipment, automation, or industrial machinery
4+ years of people leadership experience managing field sales teams
Proven success driving both new equipment and aftermarket/service revenue growth
Experience managing manufacturer representatives or distribution partners
Strong command of CRM systems, pipeline governance, and forecasting discipline
Willingness to travel nationally up to 50%
Nice to Have
MBA or advanced technical degree
Experience selling into pharmaceutical, biotech, diagnostics, or personal care markets
Familiarity with packaging line integration, controls environments, and OEM–integrator ecosystems
Track record of competitive displacement of entrenched OEM installations
Compensation and Benefits
Base Salary Range: $80,000 – $140,000 per year
Incentive Compensation: Annual bonus and commission plan tied to bookings, revenue and aftermarket margin targets
Benefits: 3 weeks of annual vacation, 10 paid holidays, 401(k) with company contribution, parental leave, and comprehensive health (3 plan options), dental, and vision coverage. Eligibility for insurance begins the first of the month following your first day of employment. Eligibility for 401(k) begins the first of the month following 60 days of employment.
About Us
Filamatic, a division of National Instrument, LLC, has been a leading manufacturer of industrial packaging machinery for the Pharmaceutical, Biotech, Diagnostic, Cosmetic, and Cannabis industries for over 70 years. Our success is built on exceeding customer expectations, creating a great working environment for our employees, hiring exceptionally qualified staff, and driving continuous process improvement.
Our Values represent the lens we use when making decisions that impact the company, employees, and our customers. Each person we add to our organization should reinforce these values. We seek out individuals who support/embrace these values.
Our Core Values: Adherence to the Golden Rule - Continuous Improvement - Customer Centric - Takes Ownership - Persistence - Courage to be Curious - Resilient Mindset - Practical Excellence.
To learn more about the exciting work of Filamatic, please visit our website at www.filamatic.com and check out our capabilities on our YouTube video: https://youtu.be/ZKUhBt20GuU.
Employment opportunities are contingent on successfully completing a background check, drug test and physical as applicable based on the position.
Equal Opportunity Employer
National Instrument dba Filamatic is an equal opportunity employer. National Instrument dba Filamatic does not discriminate in employment with regard to actual or perceived race, color, creed, religion, national origin, citizenship status, ancestry, age, sex or gender(including pregnancy, childbirth, related medical conditions and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service or veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information or any other characteristic protected by applicable federal, state or local laws and ordinances.

Employment type
Full-Time (People Manager)

Work arrangement
No