Editorial Lead

Job Type
Hours: Full-time
Duration: Permanent
Location: Lagos, Nigeria
Reports to
CEO, BHM
About Us
BHM is an international communications services company operating from Nigeria, Kenya, Ghana, the United Kingdom and the United States to help organisations communicate for impact. Founded in 2006, we work with clients and partners in diverse sectors, including technology, fast-moving consumer goods, entertainment, financial services, telecommunications, education, and media, as well as government and non-governmental organisations.
Job Overview
Are you a Content Producer, Editor or Senior Journalist with experience overseeing a digital media outfit's editorial direction, content creation, and overall operations? Do you have the skills, knowledge and competence to shape an organisation's digital presence, ensuring high-quality and engaging content and driving audience growth and engagement?
Are you interested in continuing or pursuing a career at the intersection of communications and consulting, media and marketing, technology and creativity? Would you consider an opportunity to be part of an organisation building Africa's first global communications services company?
If your answer to all of the above is 'nah, not me', we thank you for reading this far. You may leave now and consider forwarding to anyone you know who fits the bill.
But if you can answer yes to some or all of the above, then it may be you we've been looking for. We want you!
We are a fast-growing African consultancy seeking a Head of Content to shape our digital editorial strategy, create compelling content, and drive audience growth and engagement. This role presents an exciting opportunity for a digital-savvy leader to make a significant impact in the Media industry.
In your role, you will help execute our ambition to become the number one company of choice on the continent and beyond for professionals who want to put themselves and the African continent on the map for good.
We put people before profit and want you to help us institutionalise this ethos while creating a dynamic, engaging and inclusive workplace that fosters excellence and innovation for the benefit of colleagues, clients, and shareholders.
Key areas of responsibility for the role will include:
Content Development and Management
Overseeing the planning, creation, and curation of high-quality digital content, including articles, videos, podcasts, and interactive features;
Ensuring that all digital content is engaging, accurate, and adheres to our editorial standards;
Leading the editorial team in generating fresh and captivating content ideas that resonate with the digital audience;
Monitoring content performance analytics and user feedback to optimise content strategy and improve audience engagement.
Editorial Strategy and Direction
Developing and implementing the organisation's digital editorial strategy in alignment with its mission and target audience;
Setting the tone, style, and direction for all digital content produced, ensuring consistency and relevance;
Staying updated on digital media trends, audience preferences, and emerging platforms to guide content decisions;
Collaborating with the management and other stakeholders to identify growth opportunities and innovative content formats.
Team Leadership and Management
Leading and inspiring the editorial team, fostering a collaborative and innovative work environment;
Setting clear expectations, goals, and performance standards for team members;
Providing guidance, mentorship, and constructive feedback to help team members grow and excel in their roles;
Managing editorial workflows, deadlines, and resource allocation to ensure timely and efficient content delivery across digital platforms.
Audience Engagement and Growth
Developing strategies to engage and grow the organisation's digital audience across various platforms, including website, social media, and email newsletters.
Analysing audience metrics and user behaviour to identify content performance trends and make data-driven decisions;
Collaborating with the marketing and digital teams to optimise content distribution and promotion strategies;
Fostering a strong connection with the digital audience by actively participating in community engagement activities and responding to feedback.
Development and management of offline audience engagement platforms, including BHM-owned events and other activations.
Partnerships and Collaborations
Establishing and maintaining relationships with external partners, including digital platforms, influencers, creatives and industry stakeholders;
Seeking opportunities for content collaborations, syndication, and strategic partnerships to expand the organisation's digital reach;
Representing the organisation at industry events, conferences, and media appearances to enhance our digital presence.
Person Specification
Educational/Professional Qualifications:
Tertiary education (e.g. Higher Diploma, Bac

Employment type
Full-Time

Work arrangement
No