Director, Marketing Strategy

Position Overview
The Jewish Federation of Greater Washington brings people, resources, and ideas together to strengthen Jewish life across our region. Strategic marketing helps connect people with Federation's mission, opportunities, and impact—inspiring them to participate, give, advocate, and deepen their relationship with our community.
The Director, Marketing Strategy leads Federation's marketing function, shaping how we reach, engage, and move audiences to action. This role leads integrated marketing strategy, audience engagement, digital marketing, media relations, and marketing performance—connecting organizational priorities with the audiences, channels, and approaches most likely to advance them.
Woking closely with the Chief Communications Officer, Director of Communications, and colleagues across Federation, the Director translates organizational priorities into focused marketing strategies, personally leads priority initiatives, and helps the team continuously improve how we understand and engage audiences.
This is an opportunity for an experienced marketing leader who enjoys both big picture thinking and making things happen. You'll lead strategy for Federation's most important marketing efforts, use data and audience insights to improve our approach, develop a talented team, experiment with new ideas, and help build a more sophisticated, integrated marketing capacity across the organization.
Key Responsibilities
Lead Integrated Marketing Strategy
Lead the strategy and planning of integrated marketing campaigns across Federation
Personally lead Federation's highest-priority and most complex marketing initiatives from strategy through implementation
Define campaign objectives, audiences, channels, sequencing, engagement, and conversion strategies
Develop audience strategies that connect people with relevant opportunities and move them toward deeper engagement with Federation
Translate organizational priorities into focused, actionable marketing plans and ensure they are carried through effectively
Guide integrated execution across email, website, social media, digital marketing, media relations, and other channels, stepping directly into priority initiatives where needed
Strengthen Audience Strategy, Measurement & Innovation
Use campaign, channel, audience, and CRM data to identify trends, opportunities, and areas for improvement
Advance audience segmentation and constituent journey strategies that help Federation reach and engage people more effectively
Establish KPIs and measurement approaches, translating performance insights into recommendations about where Federation should focus and invest
Test and evaluate new channels, technologies, and marketing approaches, bringing relevant outside practices and ideas into Federation
Advance Marketing Excellence Across Federation
Serve as a strategic advisor on marketing, audience engagement, campaign planning, and channel strategy
Partner with the Director of Communications to integrate messaging, storytelling, and creative strategy with audience, channel, distribution, and engagement strategy
Partner with Financial Resource Development, program teams, and colleagues across Federation to develop marketing approaches aligned with fundraising, engagement, and organizational priorities
Strengthen the tools, systems, and practices that support integrated, effective marketing across Federation
Lead & Develop the Team
Supervise, coach, and develop marketing, media, and digital team members
Set priorities and align team capacity and resources with Federation's highest-priority opportunities
Create clarity around priorities, responsibilities, and expectations so the team can operate proactively and effectively
Anticipate and address competing priorities, capacity constraints, and bottlenecks
Foster a collaborative culture grounded in strong judgment, accountability, curiosity, experimentation, and continuous improvement
Success Looks Like
Federation's marketing is strategic, audience-centered, integrated, and focused on meaningful outcomes
Priority campaigns move effectively from strategy through implementation and inspire people to participate, give, advocate, and engage
Federation increasingly understands which audiences it is reaching, what moves them to engage, which marketing investments are working, and where to focus next
Marketing channels work together as part of an integrated strategy rather than operating independently
Audience insights, experimentation, and performance data routinely inform decisions and improve results over time
The Marketing team operates proactively and collaboratively, with clear priorities, strong judgmen

Employment type
Full-Time

Work arrangement
No