Marketing Lead

Summary
This role reports to the Head of Sales and has primary responsibility for coordinating the marketing strategy and delivery across all marketing channels for Cassini, including Brand, Thought Leadership and Direct Marketing.
The company is an innovative derivatives trading technology firm based in London with a global client base and presence.
Competitive market salary + discretionary bonus.
About us
Step into the future with Cassini — Founded in 2014, we are the established, core utility provider of analytics and optimization tools built for the derivatives industry. From London to New York, Sydney to Singapore, hedge funds, asset managers, and banks worldwide rely on our solutions.
Our award-winning platform empowers clients to reduce margin, optimize collateral, and enhance their liquidity risk framework, delivering real-time, front-to-back analytics on the full cost of derivatives trading.
What sets us apart?
Recognised as 'Best Derivatives Tech Provider' and 'Analytics Leader’
Global impact with a rapidly expanding footprint
Analytics provider to the largest asset managers in the world
Enterprise-grade security (ISO 27001 & SOC-2)
Seamless integration with OMS, EMS, and collateral systems
At Cassini, our client focus drives everything we do. We’re a collaborative, energetic team transforming how the financial world manages their liquidity risk. With challenging projects, continuous learning opportunities, and cutting-edge technology, we empower our employees to grow their skills and reach their full potential every day.
Role
The role is based in London and manages the marketing function globally, so involve occasional travel between regions. This person will report to the Head of Sales. Given the focused nature of the marketing requirements for Cassini, we see this as a fractional role with equivalent of 3 days per week, however structured.
Cassini is a B2B business operating in the capital markets business selling to banks, asset managers and hedge funds globally. Cassini has a target universe of about 2,500 prospect firms globally.
Cassini delivers award winning & market leading technology and has deep domain expertise across
the firm to support the sales and marketing efforts. Cassini has a unique footprint and position in the industry and is plugged into all elements of the broader ecosystem.
Due to the specialized and targeted B2B nature of the business, marketing is more focused on brand, expertise, and credibility. The marketing activities will include organizing sponsorship/attendance at a limited number of conferences in USA and EMEA, along with strong focus on thought leadership.
It is an exciting opportunity to be part of a dedicated & motivated team in a dynamic company with
a flat structure, delivering genuinely leading edge software for the financial services industry. A
forward looking, enthusiastic personality who is always looking to stretch themselves is the best fit.
The role is responsible for all marketing strategy and execution and therefore this is an opportunity
to make a real impact.
The core responsibilities will cover:
Marketing Plan and Strategy – Defining the marketing mix and priorities
Defining and delivering a thought leadership strategy e.g. articles, case studies, white papers, panels, webinars, PR etc
Working with sales to setup events and conferences
Managing the website and SEO with external agencies
Creating and refreshing sales collateral
Managing social media presence and campaigns
Managing digital online advertising
Margin and collateral intelligence for derivatives.
Specific Responsibilities;
MARKETING STRATEGY & BUDGET
Define the annual marketing plan and calendar in tandem with Head of Sales and CEO
Define annual marketing budget and allocation to different channels and agree with CEO
Oversee the external firms used for website management, design and collateral production etc.
Weekly review with management of short and long term marketing projects
Create and implement Go To Market plans for different products / client sectors
LEAD/DEMAND GENERATION
Define a Demand generation process using tools including email, social, webinars, etc.
Setup the technical toolset including email nurturing
Provide updates to sales teams on inbound leads and track follow ups
Provide reporting to management on leads, follow up, and conversion to sales
BRAND, WEBSITE AND SEO
Own the brand image and strategy for creating brand awareness
Define the website content, and ensure it is regularly refreshed
Track website activity and adapt site to improve engagement
Work with external provider to maximise SEO impact of all key web content, and track vs competitors
THOUGHT LEADERSHIP AND CONTENT
Drive messaging and content to create awareness in market of Cassini expertise and
domain leadership
Define a content plan for year and quarters
Define each product and key messages with product team
Work with product team to create thought leader documents and materials
Drive distribution and campaigns for maximum awareness
Create programme of webinars both standalone and with partners
MARKETING COLLATERAL
Create marketing collateral required to support go to market campaigns and sales
Work with design agency on branding and style for all materials
Ensure collateral is refreshed and up to date with product
Ensure collateral is available for all target market segments and product areas
Margin and collateral intelligence for derivatives.
SOCIAL AND DIGITAL MEDIA
Manage Cassini Social presence on LinkedIn and Twitter
Manage online digital ad campaigns on Google and LinkedIn
EVENTS / AWARDS
Agree the event attendance calendar with sales
Negotiate and organize events with each provider
Track follow up and engagement from events to aid future planning and budgets
Ensure Cassini is entered for all suitable awards and categories
Draft award entries and work with product & management to ensure accuracy and relevance
Required Qualifications & Experience;
Bachelor's Degree
5+ years of exposure to marketing in B2B financial technology, preferably in capital markets and OTC derivatives.
Experience in marketing functions for growth technology business
Knowledge of the capital markets industry
Experience in B2B marketing
Experience in demand generation
Skills & Competencies;
A motivated, proactive, self-managing personality is essential
Keen to grow and develop the Cassini brand and deliver an effective lead generation model to drive sales.
Strong oral and written communication skills as well as organisational skills
Ability to work independently and be self-directed
Knowledge of effective PR use in smaller businesses or products
Familiarity with tools such as Adobe InDesign, Photoshop, WordPress, SharpSpring,
Camtasia, or similar.

Employment type
Part-Time

Work arrangement
No