AI Coach

Job Title: AI Coach
Department: Operations
Location: Head Office: Pioneer House, Morton Park, Darlington (Hybrid available after probation)
DBS Check: Required
Salary: £36,050 - £41,200 per annum
Bonus: Cohort Success & Progression Bonuses
Who We Are
We are an Ofsted Outstanding provider of apprenticeships in the IT, Tech, and Digital sector. Our mission is to inspire learners, shape the next generation of Tech & Digital talent, and create life-changing opportunities. We innovate, grow, and focus on learner success – and we want you to join us.
The Role
As an AI Coach, you’ll use your industry knowledge and understanding of apprenticeship programmes to guide learners personally and professionally. You will motivate and influence your caseload of apprentices, helping them achieve their full potential through workshops, training, and one-to-one support.
Key Responsibilities & Role Expectations
Manage a caseload of up to 42 learners, supporting skills, knowledge, and behaviours development
Facilitate technical workshops and personal development microteaches
Evaluate and maintain high-quality programme standards; ensure accuracy and compliance
Build strong, collaborative relationships with learners, employers, and internal stakeholders
Maintain training plans, monitor progress, and provide constructive feedback
Contribute to programme improvement and learner engagement
Essential Skills & Experience
Teaching qualification (PGCE, PCET, AET) or experience in digital/apprenticeship sector
Proven experience delivering AI, Business Analysis, or Digital Transformation programmes
Strong written, verbal, and interpersonal skills; able to build rapport and provide constructive feedback
Organised, detail-oriented, and able to manage multiple tasks
Flexible, resilient, and logical in problem-solving
Confident using IT systems and databases
Desirable Skills & Experience
Degree or apprenticeship qualified in IT, Business, Data Science, or related discipline
Knowledge of AI, Business Analysis, Digital Transformation, and apprenticeship standards
Certifications: Change Management, Power Platform, or AI qualifications
Experience with modern cloud platforms (e.g., Databricks, Snowflake), coding, or digital transformation tools
Understanding of compliance, ESG, or technical frameworks is a plus
Our Benefits
At Baltic, we’re committed to creating an environment where you can thrive – professionally, personally, and socially. Voted one of the Sunday Times Top 100 Best Places to Work 2024, we’re proud of our culture, our people, and the meaningful work we do every day.
Here’s what you can look forward to as part of Team Baltic:
Career Development:
Fantastic progression opportunities and clear career pathways
Full training and ongoing support from our in-house Enablement Team
Tailored CPD investment including 1:1 public speaking coaching, presentation skills, and more
Culture & Work-Life Balance:
A fun, supportive environment with regular social events and team activities
Early finish every Friday – we operate a 4.5-day working week
25+ days annual leave, increasing to 30 with length of service
No weekend or Bank Holiday working
Full office closure between Christmas and New Year
Additional Life Event Day annually for those big moments that matter
Buy & Sell Holiday Scheme for extra flexibility
Health & Wellbeing:
Free, confidential mental health support through SPILL
Access to high-value wellbeing initiatives, including face-to-face sessions with a Health & Wellbeing Specialist
Local discounted gym memberships
Enhanced maternity and paternity leave (after 2 years’ service)
Recognition & Engagement:
Baltic Scratch Card Scheme – instant wins for great work
Baltic Breakfasts, competitions, and engagement days
Volunteer Day annually to give back to causes you care about
We don’t just believe in a people-first culture – we bring it to life every day. And the most exciting part? We’re only just getting started. Join us on our journey and be part of something meaningful, ambitious, and full of opportunity.
A successful AI Coach will embody our core values:
Be the Expert: Continuously deepen your understanding of apprenticeship standards, coaching practices, and industry knowledge to deliver confident, high-quality guidance. Use your expertise to help learners build the skills, knowledge, and behaviours they need to succeed in both their roles and their assessments.
Be the Customer: Put the apprentice at the centre of everything you do. Provide personalised, empathetic support that recognises each learner’s individual strengths, challenges, and goals - creating a safe environment that enables confidence and growth.
Be the Future: Embrace innovation and strive for continuous improvement in the learning experience. Use feedback, data, and insight to enhance delivery, reduce rework, and ensure our apprenticeship programmes evolve to meet future needs for learners, employers, and the wider organisation.
By living these values, you’ll help shape a future-ready workforce, build lasting relationships, and support every apprentice to achieve their full potential.
We welcome applications from candidates of all backgrounds. However, please note that we’re currently unable to offer visa sponsorship, so you’ll need to have existing right to work in the UK to be considered for this role.

Employment type
Full-Time

Work arrangement
No