Marketing Specialist

Smartland is hiring a Marketing Virtual Assistant to support our marketing efforts across our real estate, property management, and pest control brands. This is not a basic social media posting role. We need someone who understands marketing strategy and execution, including SEO, not just how to schedule a post.
Location: Must be based in the Philippines. Remote.
What you'd actually do:
Plan and execute marketing campaigns across email, social, and other channels, thinking through audience, timing, and goals, not just posting content.
Own SEO for our websites and content: keyword research, on-page optimization, meta titles and descriptions, internal linking, and monitoring rankings.
Write and edit marketing copy: emails, ads, landing pages, social captions, blog posts, all with SEO best practices in mind.
Manage and grow our social media presence with a strategic content calendar tied to actual business goals (leads, brand awareness, retention), not just "keeping the feed active."
Track campaign and SEO performance (rankings, organic traffic, open rates, engagement, click throughs, conversions) and report back on what's working.
Support email marketing: building sequences, segmenting lists, monitoring deliverability and performance.
Research competitors, industry trends, and audience insights to inform strategy, including competitor SEO and keyword gaps.
Coordinate with designers, freelancers, or other team members on marketing assets.
Help maintain brand consistency across all our companies and channels.
Assist with website and landing page updates focused on SEO best practices.
What we expect:
You think like a marketer first. You can explain why a campaign or SEO decision should work, not just execute a checklist.
You're proactive: you flag what's not working and suggest better approaches without being asked.
You write clean, persuasive, SEO friendly copy in English.
You're organized and can manage multiple campaigns and projects at once without things slipping.
You communicate clearly and reliably, especially across time zones.
You take ownership. We're not looking for someone who needs every task spelled out.
Qualifications:
Based in the Philippines.
3+ years of marketing experience preferred, ideally with real accountability for strategy, SEO, or campaign results, not just content posting.
Strong understanding of marketing fundamentals: funnels, audience targeting, messaging, analytics.
Working knowledge of SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Yoast, or similar).
Experience with social media management tools and email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, or similar).
Comfortable with analytics and reporting (Google Analytics, Meta Business Suite, etc.).
Excellent written English.
Bonus: experience marketing for real estate, property management, home services, or local service businesses.
Loc: International

Employment type
Full-Time

Work arrangement
Yes