Digital Marketing Strategist

About Us:
The Mission of Caring Network is to honor and glorify Jesus Christ, the author and creator of life, by bringing His love and compassion to abortion minded women and equipping them to choose life - both physical and spiritual.
About the Role:
The Digital Marketing Specialist will lead the development and execution of a comprehensive digital strategy that advances Caring Networks brand, journey building, and conversion. This role will serve as a key strategist and thought leader, driving innovation across all platforms to amplify our mission, our storytelling and deepen supporter connections.
This position will oversee the planning and governance of social media content and campaigns, ensuring alignment with organizational priorities and brand standards. This role will partner closely with the VP of Direct Response and the Director of Communications to deliver high-impact content that elevate brand, journey and donor conversion. Additionally, this role will identify emerging trends, optimize performance through data-driven insights, and champion best practices across Caring Network.
These efforts will further extend the organization’s reach, deepen supporter connections, and drive innovative fundraising opportunities across digital platforms. The ideal candidate combines strategic vision with operational excellence, possesses a deep passion for social media and cause-driven marketing, and thrives in a collaborative environment.
Responsibilities Include:
Define and build our national social media and digital engagement strategy to drive brand awareness/engagement, mission, and digital fundraising
Manage digital efforts including social media, paid and organic, current donation pages, creating new donation pages and directing vendors/partners in creating content aligned with brand guidelines
Continue to build and improve donor journeys, to enhance donor experience and conversion rates
Ensure integration with Virtuous including setting up codes, pull an email list, sending emails and more
Oversee Caring Networks presence in Facebook, Instagram, LinkedIn
Establish KPIs and build reports showing clicks, average time on pages, number of page visits, conversions, average gift for all digital efforts
Ability to create, edit, and give input into copy in many channels to adhere to brand and goals of projects as well as channel nuances
Identify emerging platforms, tools, and trends to expand reach and engagement
Key Result Indicators:
Number of gifts: 4,000+
Revenue: $850,000
Conversion Rate Target: 0.80%
Monthly donors: 150+, compared to same month in previous year
Candidate Requirements:
A committed Christian who demonstrates a personal relationship with Jesus Christ as Savior and Lord and is a participant in a local church
Maintains a consistent life-affirming philosophy and would never refer or advise a woman to have an abortion
Agree with and be willing to uphold Caring Network’s Statements of Faith and Principle and Core Values; Humility, Mutual Respect, Sacrificial Love, Optimism, Excellence, Integrity, Mission Focus, & Perseverance
Enthusiasm for and commitment to the mission and strategy of Caring Network
Comfortable with participating in leading, and initiating prayer with co-workers, donors or others
Bachelor’s degree preferred, and/or 2-3 years of experience in digital marketing
Marketing and/or project management experience preferred; desire to keep learning and improving is required; commitment to our mission is mandatory
Experience with Microsoft Office Suite, especially Word and Excel
Learning about data and lists and overseeing the list select process
Learning and pulling reports. Learn why and what is important in different reports
Ability to edit and give input into copy in many channels to adhere to brand and goals of projects as well as channel nuances
Adhere to content style guide while creating relevant content that drives organic traffic. And fine tune journeys to optimize conversion rates
Days in the office – 4 days per week
Benefits Include:
Generous PTO policy including substantial vacation time and sick time
10 paid company holidays PLUS Christmas Break
Low to no employee cost for health, dental, and vision insurance; discounted rates for dependents
403(b) with company match
Short-term and Long-Term Disability
FSA/HSA Program
Caring, Empowering, Mission-Driven Culture!

Employment type
Full-Time

Work arrangement
No