Brand Strategist

OUR STORY
From an idea in one man's garage to an essential in every man's shower, Every Man Jack was created to give men everywhere clean, effective personal care that stands up to any adventure.
Born in 2007 at the base of Mt. Tam, near the great redwood forests of Northern California, Every Man Jack was founded to fill a gap in the men's care space. To remove the bravado and harsh chemicals that choked the industry, and focus instead on simple, clean products accessible to regular guys.
That belief is right in our name: the phrase “Every Man Jack” traces its origins back several centuries, when it meant “everybody without exception.”
Today it still means quality within reach. It stands for the man who fixes what's broken, who builds, and who welcomes the unknown. We're for the man whose routine belongs on the trail, in the surf, and under open skies. He's ready for the next story worth remembering.
WHAT WE DO
Every Man Jack, a B Corp Certified Company, is a leader in the natural men's grooming space, with a presence across major national retailers like Target, Walmart, Whole Foods, and Amazon.
We've experienced significant growth over the past several years and continue to add top talent to our growing roster.
Considering a host of recent initiatives, significant retail distribution opportunities, and high growth e-commerce initiatives, there is no shortage of exciting projects for the Every Man Jack team.
THE ROLE: BRAND STRATEGIST
Every Man Jack is looking for a Brand Strategist who thinks in consumer truth and executes in culture. This person is the consumer lens for the Marketing organization, the one who understands who our guy is, what he cares about, what moves him, and how to translate that into marketing that earns his attention. You are a campaign builder, a cultural detector, and a creative collaborator who makes the work stronger at every stage.
Reporting to the Sr. Director of Integrated Marketing, you will sit at the intersection of consumer insight, cultural intelligence, and cross-channel strategy. You will help lead how we ideate campaigns, build integrated marketing programs, and show up in the moments that matter to our consumer. This role requires equal parts strategic rigor and creative instinct, and the ability to move fast.
KEY RESPONSIBILITIES
Consumer Intelligence and Cultural Strategy
Serve as the team's consumer expert and cultural antenna, continuously monitoring how our consumer lives, what he is paying attention to, and where EMJ has permission to show up
Lead weekly cultural listening sessions and translate findings into actionable opportunities across channels
Develop and maintain brand voice and channel-specific expression guidelines that enable the team to move at the speed of culture without escalation
Identify cultural, community, and partnership moments that align with our "For Men Who Put in the Work" brand proposition before they peak
Campaign Ideation and Marketing Strategy
Lead ideation for integrated marketing campaigns, bringing a sharp consumer POV into the room from the beginning, not after the brief is written
Partner with Integrated Marketing, Paid Media, Creator Marketing, and PR to develop strategies that work across channels, not siloed executions bolted together
Build the strategic architecture for how campaigns come to life: who we work with, what content we make, which moments we activate on, and how we measure success
Contribute to integrated campaign briefs so strategy is built in from the start, not connected after the fact
Content Development and Direction
Lead concepting sessions and articulate clear creative rationale grounded in consumer insight
Guide teams through messaging, visual direction, and channel implications to make the work sharper and more resonant
Partner with creative, talent, and agency partners to ensure strategy translates into content that actually connects
Pressure-test briefs and creative before they go out, asking whether this is the right idea for this consumer at this moment
WHAT YOU BRING
You are a strategist who is deeply obsessed with the consumer. You do not just study him, you understand him. You know the sports he watches, the accounts he follows, and the brands that have won his trust. That knowledge is your superpower and you bring it into every room you are in.
You are a natural ideator with strong creative instincts and the strategic rigor to back them up. You get excited about building campaigns from the ground up, you think across channels instinctively, and you make the work around you stronger.
You move fast and stay curious, constantly tracking what is happening in culture and where EMJ has a genuine right to show up. You bring that intelligence into the team proactively and help translate it into action before the moment passes.
This is not a support role. It is a seat at the table, and the right person will help shape how this brand shows up in culture for years to come
CAPABILITIES & SKILLS PROVIDED
4-7 years of experience in brand strategy, integrated marketing, or consumer insights, ideally at a challenger consumer brand or agency that specializes in one
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
Deep understanding of the millennial male consumer: his identity, his culture, the things he loves, and how he engages with brands
Proven ability to lead campaign ideation, with a demonstrated track record of building marketing programs from strategy through execution

Employment type
Full-Time

Work arrangement
No