Digital Content and Marketing Coordinator - REMOTE

About ACLED
Armed Conflict Location & Event Data (ACLED) is an independent, impartial conflict and protest monitoring organization providing real-time data and analysis on violent conflict and protest in all countries and territories across the world.
The Role
We are looking for a Digital Content and Marketing Coordinator who will play a critical role in driving audience acquisition, engagement, and pipeline generation across ACLED's core customer and partner segments. This is a hands-on role where you will be tasked with content creation, appealing to new market sectors, digital marketing of email campaigns, webinars, events, and product communications initiatives. You will be responsible for building and scaling programs that convert ACLED's global audience into active users, partners, and customers.
You will work cross-functionally with sales, research, and a specific market focused director to translate ACLED's data and insights into compelling campaigns that drive measurable growth. The ideal candidate will blend creativity with analytical rigor and action, and who thrives in creating repeatable growth from the ground up.
This position is fully remote and takes part in the marketing team leadership, and reports to the Director of Revenue, with a dotted line to the Strategic Advisor.
Specific Roles and Responsibilities
Growth & Demand Generation
Own and execute ACLED's growth strategy across key channels, with a focus on pipeline generation and audience expansion.
Build and optimize multi-channel campaigns that drive engagement, conversion, and revenue.
Develop and continuously improve lead generation and nurturing funnels in partnership with sales.
Generate ideas and campaigns around ACLED products and initiatives
Email & Automation
Own the email program end-to-end (newsletters, nurture sequences, campaign sends).
Segment audiences and personalize messaging to improve engagement and conversion rates.
Build automated workflows and lead scoring within CRM and automation tools (e.g., Salesforce).
Continuously test and optimize subject lines, content, and cadence based on performance data.
Webinars & Virtual Events
Own the overall strategy and operational execution of industry events, webinars, and virtual roundtables as a core growth channel.
Identify themes, speakers, and target audiences aligned with ACLED's commercial priorities.
Drive webinar promotion, registration, attendance, and post-event conversion.
Repurpose webinar content into ongoing content assets.
Manage event promotion, logistics, and follow-up to maximize pipeline impact.
Partner with sales to ensure effective pre- and post-event engagement strategies.
Product Communications
Translate ACLED's data products and insights into clear, compelling value propositions and messaging.
Own and/or support product launches, feature releases, and positioning across target segments.
Develop sales collateral (one-pagers, decks, case studies) that enable sales and educate buyers.
Collaborate with internal stakeholders to align messaging across research, analysis, and revenue teams.
Analytics & Optimization
Track, measure, and report on campaign performance across all channels (email, events, webinars, digital).
Use data to identify trends, optimize campaigns, and improve ROI.
Build reporting frameworks tied to growth and revenue goals.
Develop a strategy to optimize ACLED’s Linkedin profile and increase audience reach and target.
Skills and Competencies
ACLED is seeking applicants who have the following skills and experience:
5+ years of proven experience in marketing and digital roles, ideally from the impact sector (tech for good, global social enterprise, or commercial experience from an INGO), identifying target audiences and leading campaigns that engage, educate, and motivate.
Self-starter, with experience working remotely, who has a desire to learn, grow, and excel in their role.
Deep intellectual curiosity about our product and our customers' motivations.
Interest in the conflict prevention mission and understanding of the international context.
Up to speed with current digital growth techniques and best practices.
Solid knowledge of website analytics tools.
Proficiency with automation and CRM software (Salesforce).
Experience in setting up and optimizing digital ad campaigns.
Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
A sense of aesthetics and a love for great copy and corporate communication.
Up-to-date with the latest trends and best practices in digital growth and measurement.
BSc/MSc degree in Business, Communications, or a related field.
Desirable
Master's degree or certification in data analytics.
Experience in a data- or tech-focused company.
Proficiency in automation platforms and tools.
Agency experience.
Experience in graphic design.
Experience working on international fundraising across public and private sectors.
A working knowledge of the humanitarian and international development sectors.

Employment type
Full-Time

Work arrangement
Yes