Head of CRM (On-Site | Limassol, Cyprus)

🚀 Wiztech is looking for an experienced Head of CRM to lead our customer engagement, retention, and lifecycle strategy across our gaming brands.
We are looking for a strong CRM leader with experience in iGaming, Online Casino, or Betting who can combine strategic thinking, a data-driven approach, and strong team leadership.
Responsibilities:
Own and develop the overall CRM & Retention strategy
Lead CRM campaigns across Email, SMS, Push, and other channels
Drive improvements in player retention, engagement, reactivation, and LTV
Develop and optimize player segmentation, personalization, and promotional campaigns
Build and improve customer lifecycle and automated journeys
Use player behavior and data to identify growth opportunities and improve performance
Track key CRM and commercial KPIs and continuously optimize results
Lead, develop, and support the CRM team
Work closely with Product, Marketing, VIP, BI/Data, and Compliance teams
Requirements:
Strong experience in CRM, Retention, or Lifecycle Marketing
Experience in iGaming, Online Casino, Betting, or Gaming is highly preferred
Strong understanding of segmentation, automation, and customer journeys
Data-driven mindset with strong commercial and analytical skills
Experience leading and developing a team
Strong communication and stakeholder management skills
Fluent English
Working Hours:
Monday – Thursday: 9:00 AM – 6:00 PM
Friday: 9:00 AM – 3:00 PM
What We Offer:
€100 Wolt credits
Medical insurance
Sports benefit after completion of the 6-month probation period
Happy hours and team events
Birthday celebrations and a gift from the company
Internal competitions with exciting prizes
Friendly and supportive work environment
Career growth opportunities

Employment type
Full-Time

Work arrangement
No