Fractional Chief Marketing Officer

Company Description Home Based Recovery Canada, Inc. (HBR) (based in Victoria BC) is a national virtual outpatient program that provides individualized support to individuals and families facing substance use and mental health challenges. By delivering care online, HBR makes expert-level treatment more accessible for people who may have difficulty attending traditional rehab facilities. The program offers psycho-educational modules led by mental health and addiction specialists, 1:1 sessions with Clinical Therapists or Recovery Coaches, and weekly aftercare groups run by Clinical Therapists.
HBR’s SafeGround program specifically supports those impacted by a loved one’s substance use, helping families navigate complex emotional and practical challenges. The organization is committed to financially accessible treatment and structured accountability to promote sustainable recovery and healthy daily routines.
Role Description The Fractional Chief Marketing Officer (CMO) is a remote (hybrid if based in Victoria), contract role responsible for leading HBR’s overall marketing strategy and execution. This role will develop and refine market positioning, oversee brand messaging, and ensure that marketing efforts effectively reach individuals and families seeking virtual recovery and mental health support. Day-to-day responsibilities include planning and managing multi-channel marketing campaigns, conducting market and competitor analysis, and aligning marketing initiatives with business development and sales goals. The Fractional CMO will collaborate closely with leadership, clinical, and operations teams to create targeted outreach, oversee public relations activities, and optimize marketing performance based on data and measurable outcomes. The role also involves advising on budget allocation, establishing marketing processes, and mentoring team members or external partners as needed.
Qualifications
Demonstrated expertise in Market Planning and Marketing Management to design and lead integrated strategies for growth.
Strong skills in Market Research to identify target segments, understand audience needs, and inform data-driven decision-making.
Experience in Public Relations to build brand awareness, manage media relations, and communicate effectively with external stakeholders.
Background in Sales or commercial leadership to align marketing efforts with lead generation, conversion, and revenue objectives.
Proven success in senior or fractional marketing leadership roles, ideally (not solely) within healthcare, mental health, addiction recovery, or related service sectors.
Ability to work effectively in a remote environment, collaborate across disciplines, and translate complex clinical offerings into clear, accessible messaging.
Strong analytical, communication, and presentation skills, with proficiency in using digital marketing tools, analytics platforms, and CRM systems.
Post-secondary education in Marketing, Business, Communications, or a related field; equivalent experience will be considered.
Only FCMO's based in Canada can apply. Compensation will be discussed with those shortlisted. Only those shortlisted will be contacted. Thank you.

Work arrangement
Yes