Product Manager, Website

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Product Manager, Website based in India.
As a Product Manager, Website, you will own the end-to-end strategy, development, and optimization of a high-impact B2B website, treating it as a core product and a key driver of business growth. You will collaborate with design, growth marketing, content, SEO, and engineering teams to deliver engaging digital experiences that attract qualified visitors and convert them into leads. Your scope will span website strategy, search engine optimization, generative engine optimization, conversion rate optimization, and experimentation. You will leverage AI-powered tools to accelerate prototyping, streamline execution, and bring new ideas to market faster. Working with a modern website and analytics stack, you will continuously test, learn, and improve performance. This is an opportunity to shape a global digital presence, influence growth strategy, and build innovative website experiences in a fast-paced, collaborative environment.
Accountabilities
Own the website product roadmap, prioritizing pages, features, modules, and experiments based on user insights, business priorities, and growth opportunities.
Translate customer needs and business objectives into effective website experiences across pricing, comparison, industry, solutions, and lifecycle pages.
Partner with SEO specialists to develop and execute strategies for traditional search engine optimization and generative engine optimization (GEO/AEO), improving visibility across search engines and AI-powered answer platforms.
Oversee the technical foundations of website discoverability, including site architecture, crawlability, structured data, internal linking, page performance, and machine-readable content.
Lead continuous conversion rate optimization (CRO) experiments across homepage messaging, pricing pages, demo calls to action, social proof, interactive product tours, chat experiences, and signup journeys.
Monitor and optimize the conversion funnel, from website visits and engaged sessions to qualified traffic and demo requests, using data-driven insights to guide decisions.
Use AI-powered tools to accelerate prototyping, content creation, layout development, and experimentation, reducing the time between idea generation, launch, and learning.
Build reusable workflows and establish appropriate guidelines that enable designers and marketers to manage more website updates independently.
Implement and operationalize the new brand identity and design system within Webflow, ensuring consistency across website pages and components.
Collaborate with cross-functional stakeholders to develop clear briefs, define hypotheses, evaluate experiment results, and communicate insights and recommendations.
Leverage analytics and monitoring tools to assess website performance, organic visibility, user behavior, and conversion outcomes, continuously identifying opportunities for improvement.
Requirements
At least 5 years of experience in product management, growth product management, or website and web product roles, ideally within a B2B SaaS environment.
Strong product mindset, with the ability to treat a website as a product by understanding user needs, defining roadmaps, prioritizing opportunities, and measuring business impact.
Deep working knowledge of SEO fundamentals, including technical SEO, content strategy, internal linking, structured data, and Core Web Vitals.
Practical understanding of generative engine optimization and answer engine optimization, including how large language models retrieve and cite content, how to structure machine-readable pages, and how to measure visibility across AI-powered search experiences.
Hands-on experience with Webflow, including CMS management, reusable components, and page building, along with working knowledge of HubSpot forms, workflows, properties, lifecycle management, chat, and basic reporting.
Experience designing and evaluating experiments, interpreting analytics, and distinguishing statistically meaningful results from random variation.
Familiarity with web analytics and optimization tools such as Google Analytics 4, Google Search Console, Ahrefs, Semrush, and experimentation platforms such as VWO, Optimizely, or Statsig.
Regular use of AI tools such as Claude, Cursor, v0, Lovable, or similar platforms to prototype, generate content, develop layouts, and accelerate delivery.
Demonstrated experience using AI to shorten time-to-launch on real projects, with the ability to explain the outcomes, trade-offs, and lessons learned.
Strong ownership and initiative, with the ability to lead cross-functional projects independently and move from strategy to execution without excessive oversight.
Excellent writing and storytelling skills, including the ability to create clear briefs, articulate hypotheses, document experiment findings, and communicate progress effectively.
Strong collaboration skills and the ability to work with design, growth marketing, content, SEO, product marketing, and engineering teams across India and US time zones.
Experience with website rebuilds, brand refreshes, go-to-market technology, product-led growth, free trials, or self-service signup journeys is an advantage.
Basic SQL knowledge and familiarity with analytics data warehouses are additional assets.
Benefits
Hybrid work flexibility: Work from Bengaluru or Chennai, India, with a hybrid working arrangement.
Full-time opportunity: Take ownership of a strategic digital product with a direct impact on business growth.
High-impact ownership: Shape the website roadmap, experimentation strategy, and conversion optimization initiatives.
Modern technology stack: Work with Webflow, HubSpot, analytics platforms, experimentation tools, and emerging AI-powered solutions.
AI-first environment: Use advanced AI tools to accelerate prototyping, streamline workflows, and bring ideas to market efficiently.
Strategic visibility: Collaborate with senior growth and brand leadership while influencing marketing and product priorities.
Innovation and experimentation: Explore new approaches to SEO, generative engine optimization, conversion optimization, and digital customer experiences.
Cross-functional collaboration: Work closely with specialists across design, content, SEO, growth marketing, product marketing, and engineering.
Professional development: Build expertise at the intersection of product management, digital growth, AI-powered workflows, and website optimization.
How Jobgether Works
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Work arrangement
Yes