Vice President of Product Marketing

Role Description The Vice President of Product Marketing is a full-time, remote role responsible for defining and driving the overall product marketing strategy across the organization’s services and solutions. This position oversees go-to-market plans, market research, and competitive analysis to ensure offerings are clearly differentiated and aligned with customer needs in the healthcare and assisted living sector. Day-to-day responsibilities include developing positioning and messaging, partnering with product management and sales on launches, and creating integrated marketing programs that support adoption and growth. The role also involves leading cross-functional initiatives, enabling sales teams with effective tools and communication, analyzing performance metrics, and continuously refining strategies to improve market impact and revenue outcomes.
Qualifications
Strong expertise in Go-to-Market Strategy and Product Management, with a track record of leading successful product or service launches.
Proficiency in Positioning (Marketing) and Marketing, including the ability to craft clear value propositions and integrated campaigns.
Experience collaborating closely with Sales to align messaging, develop enablement materials, and support pipeline growth.
Background in healthcare, senior living, or related industries is highly beneficial, with an understanding of regulatory and market dynamics.
Demonstrated leadership experience managing teams or cross-functional initiatives, with strong communication and stakeholder management skills.
Analytical mindset with the ability to leverage data and market insights to guide strategy and measure performance.
Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field; advanced degree is a plus.
Comfort working remotely, with strong organizational skills and the ability to operate effectively across distributed teams.

Work arrangement
Yes