Director, SMB Product Marketing, Financial Value-Added Services

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Job Title
Director, SMB Product Marketing, Financial Value-Added Services
What does a successful Director, SMB Product Marketing, Merchant Financial Value-Added Services (FinVas) do at Fiserv?
This role will be responsible for defining and executing the go-to-market strategy, processes, and operations for SMB Merchant Solutions Financial Services portfolio, including Clover Card and future financial products.
This director will partner across Product, Marketing Ops, Sales, Analytics, Risk, Compliance, Customer Support, and external partners to successfully develop and execute go-to-market campaigns, drive merchant adoption, and accelerate portfolio growth. The ideal candidate combines deep go-to-market expertise, strong commercial and analytical skills, and experience launching and scaling financial services or fintech products.
What You Will Do
Define and scale the go-to-market operating model for SMB Financial Services.
Refine launch frameworks, planning processes, governance, and cross-functional operating rhythms that support successful product commercialization.
Partner with Product Management to incorporate customer, market, and commercial insights into product marketing
Lead go-to-market planning and execution for new products, features, and strategic initiatives.
Drive alignment across Product, Marketing, Sales, Analytics, Operations, Risk, Compliance, and Customer Support teams.
Develop product positioning, messaging, and value propositions that clearly communicate merchant value.
Create strategies that drive merchant acquisition, activation, engagement, retention, and portfolio growth.
Define and monitor KPIs related to campaign success, product adoption, customer engagement, and business performance.
Build strong relationships with internal stakeholders and external partners, including financial institutions, card networks, fintechs, and other strategic partners.
What You Need to Have
10+ years of experience in SMB product marketing, go-to-market, growth, product management, strategy, or related functions.
Proven experience building campaigns, developing collateral, and SMB communications/ messaging
Experience launching and growing financial services, payments, fintech, banking, lending. Direct experience in SMB card marketing preferred.
Strong understanding of product commercialization – what works in terms of SMB campaigns such campaign timing, collateral, content style, etc.
Strong analytical and data-driven decision-making skills.
Strong communication, presentation, and stakeholder management skills.
Ability to influence senior leaders and drive alignment across diverse teams and organizations.
Master’s degree or equivalent professional experience
What Would Be Nice to Have
Experience launching or managing marketing for credit card, commercial card, lending, or embedded finance products.
Experience marketing products to small and medium-sized businesses.
Experience working with card networks, issuing banks, fintechs, or payments providers.
Experience developing partnership marketing and co-marketing programs.
Experience leveraging analytics, personalization, and AI-driven marketing strategies.
Salary Range
$136,000.00 - $225,600.00
These pay ranges apply to employees in New Jersey and New York. Pay ranges for employees in other states may differ.
It is unlawful to discriminate against a prospective employee due to the individual's status as a veteran.
For incentive eligible associates, the successful candidate is eligible for an annual incentive opportunity which may be delivered as a mix of cash bonus and equity awards in the Company’s sole discretion.
Thank you for considering employment with Fiserv. Please:
Apply using your legal name
Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).
Our commitment to Equal Opportunity:
Fiserv is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law.
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